Posts tagged success
Another report, the 2011 State of Marketing: Outlook, Intentions and Investments, found that marketers are now beginning to focus, and accordingly spend more, on digital media and online marketing. Comparative research by the CMO Council revealed that of the marketers surveyed, a majority planned to increase their social media budgets by more than 5%. This budget increase could also be allotted to other forms of online marketing such as search engine optimization, mobile initiatives, online videos and banners, and brand building and promo products.Despite these increases, the report states that increased spending on digital media will still make up only a maximum of 10% of marketing expenditure. According to the CMO Council, it is of critical importance that marketers implement an approach that takes advantage of both digital and online marketing tactics. With the effects of these strategies capable of measurement, it’s no wonder these approaches are becoming increasingly popular for brand building and increased sales. This was reinforced by CMO Council’s Executive Director, Donovan Neale-May: “Today’s successful marketing organization is unifying its extended ecosystem, aligning more effectively with business and sales groups and integrating campaign components to drive efficiency and more measurable outcomes.”
In addition to the enhanced brand building tactics and increased use of promotional items, the report also revealed the participants’ plans to enhance customer segmentation and targeting. The CMO Council concluded by saying that marketing, has evolved from simple branding and now impacts many aspects of business operations, including strategic planning and forecasting, business development, pricing, channel management, and even product design.
So, you want to be wildly successful? I just figured out the key ingredient in ascending to where I want to be. I, you, all of us really, need to start focusing on the next two words: BE AWESOME!
“Awesome” might be one of the most overused and undervalued words in our language; it is used so much that people seem to have misplaced what the word actually means. It doesn’t take a degree in English Literature from a division II state school to know that “awesome” simply means to inspire awe, but nobody seems to really remember what “awe” means anymore. Dictionary.com tells us that “awe” is defined as, an overwhelming feeling of reverence, admiration, fear, etc., produced by that which is grand, sublime, extremely powerful, or the like: in awe of god; in awe of great political figures. WOW!
If you truly inspired awe in the people around you, then you would have no choice but to be truly and fully successful. Being awesome isn’t about doing cool tricks on a skateboard, or writing a great song; being awesome is about moving people at their very core – affecting them. Be grand, be powerful, and inspire those around you to admire the life you live; touch the lives of everyone you can by being the best person you can be. Those that are truly awesome don’t even have to tell people; awesome people just live good lives and the rest falls in to place.
Being awesome is a personal choice and it’s unlikely that anyone can make you awesome, but rushIMPRINT can definitely help you spread the word! If you are already awesome and need some help getting people to talk about it for you, then let us help you promote your business and your personal brand!
Information is more accessible today than any other time in human history, and with that ease of access comes a new responsibility to consistently market yourself for who you are and who you want to be.
Let’s face it, most of our businesses aren’t Apple, Nike, McDonalds, Starbucks, or Wal-Mart, and most of us aren’t as recognized as Michael Jordan, Donald Trump, or Oprah. We are, however, placing decreasingly less value on previously established gatekeepers to approve us for super-stardom. You and your business can definitely climb the economic and social ladders by remembering that YOU are your brand.
Most people fail at branding themselves and their business because they get too caught up in the structural foundations of branding (logo, name, imaging, etc.) and lose track of what branding is fundamentally about. Branding is, without a doubt, about consistency and business. Think about it: you probably know that McDonalds sells hamburgers (primarily), Nike sells athletic essentials, and Apple makes user friendly tech. The outrageously successful companies across the world are successful because they consistently perform, people know what to expect, and (usually) they provide value to people’s lives in some way or another.
Success is yours, if you want it. But to be successful you need to provide outstanding products, services, and/or customer support; you also need to perform consistently so that those that do business with you KNOW what to expect and can share your message with others. Finally, remember that if you are consistently good GREAT at what you do, then eventually people will start talking.
As you develop your brand more thoroughly, remember that rushIMPRINT is happy to help you promote yourself and expedite the process of getting more people to talk about you and your business!