Posts tagged trade shows
Do you want to know how to get a lot of promotional impact out of your marketing efforts? Promotional stress balls can be used in creative ways to boost brand awareness. They’re inexpensive and consumers are likely to keep them around, making them a great promotional giveaway.
A Word about Branding
The point of branding is to build an emotional connection between a consumer and a business. This is done with a name, logo, or color scheme. While it takes time to build this kind of rapport, a promotional giveaway can be a good short cut.
Consumer studies tell marketers that the more often someone thinks of a business, the more likely they are to choose that business when they need something. By imprinting your name or logo on stress balls, the consumer sees your message every time they use it.
There’s a secondary benefit as well. Regardless of whether they want a product or a service, shoppers have a problem to be solved. Promotional stress balls reinforce the idea that your business does just that.
Do Promotional Stress Balls Work?
Stress balls began as a therapy used in traditional Chinese medicine. Although they look a little different in modern times, the principle behind them is the same. When the ball is squeezed, the hand and arm muscles will contract. When the ball is released, the tension in the hand and arm muscles is also released. This improves circulation and relieves the physical effects of stress. When squeezed rhythmically, it will also regulate breathing, relax muscle tissue, and improve some arthritic conditions.
Do It Differently
Promotional stress balls are a common giveaway item. However, that doesn’t mean that they’re not effective marketing tools. The key is to do it differently from your competitors. Here are a few tips to get the idea train rolling:
- Themed promotional stress balls are a lot of fun. If you’re in the healthcare field, you can buy them shaped like a heart. A dentist can buy them shaped like a tooth. They are available in a huge variety of different styles: globes, food, bobble-head dolls, and many more. The possibilities are endless.
- Breast Cancer Awareness month is a perfect opportunity to launch your own memorable campaign. Stress balls are a great gift for customers. It also lets them know that you believe in a cause. The same idea can be applied for smoking cessation.
Millennials are some of the most important clients that you may not know about. Well, you may ask, if I don’t know them, how can I get to know them and more importantly, who are they? Millennials are a demographic group of people in the world that are over 80 million strong ranging from 18-29 and is strongly influenced and empowered by technology. This large faction has strong political influence and unlimited purchasing power that could turn your company into a multi-million dollar establishment. The key here is to get Millennials into your booth and into your company’s success strategy.
Some of the keys to Millennials is knowing how to attract them and how to harness their power for your company.
Expect content on demand. That’s right, this group wants to watch and find what they want, when they want. With everything from Google to YouTube they have been able to get it. By making your information and product readily available and a large amount of transparency to your company, you will be able to provide it. You can achieve this by providing pre-tradeshow content anywhere from video to text that will inspire and draw their attention to you like a magnet.
Demand and expect free Wi-Fi. Another demand? Of course! This faction wants to be able to connect to their networks-Facebook, Myspace, Twitter, FourSquare, etc. anywhere they go. This is great for you being that you can be the funnel for their information at a show and likely get some worthy shout outs to their friends and contacts. If you want to get crazy, set up a digital camera and incorporate your Millennials into your show exhibits. Video is very big in this target market and a great way to go viral.
Use their online savvy to live and to shop. To really connect a Millennial to your product it would be wise to get all of your social media profiles figured out and set up before a show, this way they can single you out amongst many and easily reach you and buy your product. Also, it is important to know and incorporate this way of thinking into your company. You must market with social media tools for a simple, free and effective way to get through to millions.
Expect to be treated as an equal. Ageism is a fairly common experience with this age group. The thought of “you’re too young to know” or “but how much money could you really have” are the nails in many companies coffins. They have a wide array of influence on the world and on larger companies at many occasions. Wowing the youth can be wowing the world.
New Experiences. More than wanting cool things, Millennials want to do cool things. Create unique experiences on your tradeshow floor with interactive exhibits, live social media sharing areas, live Internet radio shows, unique healthy food cooking experiences, etc. Millennials are naturally curious and believe experiences are a way to invest their time.
Every business and organization is constantly seeking out new ways to boost their reputation and brand awareness. One great and affordable way to do so is to invest in quick and practical tradeshow promotional gifts. Here are a few effective ways to increase brand recognition at tradeshows that will not break the bank.
Promotional pens are one of the best marketing tools and are one of the most popular items found at tradeshows. They are very affordable and extremely handy (no pun intended). Everyone uses pens; everyone also passes along pens, so when you invest in personalized pens you’re exposing your brand to so hundreds and sometimes thousands of people.
Another great item that can increase your brand recognition is a personalized tote bag imprinted with your company logo and company colors. Think about it, when people attend tradeshows they are given so many items with only two hands and would benefit greatly having somewhere to put everything. Not to mention your competitors horror when they see your companies tote holding their items. It’s a walking advertisement and makes the consumers’ life easier!
A keychain is a fun way to get creative. Key chains are a great way to ensure recognition even after the event. You can customize them with information, logos, colors and even shapes. The possibilities are endless no matter what you choose.
Your goal should be to show your marketing message everywhere and however you do that is up to you but try to be creative and think practical! Make your next tradeshow successful by handing out as many promotional gifts and practical items as possible!