Posts tagged tradeshow
From the roar of a cheering crowd to delicious food, there are few things people like better than heading out to a sporting event. Free promotional products, however, come pretty close. That’s why if you’re trying to promote your business, imprinting your logo on sports promos is a great way to earn new customers. And there’s no better way to get started than with these top four sports promos.
Available to order at http://www.rushimprint.com/wrap-it-up-seat-cushion.html, promotional seat cushions are a wonderful addition to any sports fan’s inventory. Whether they’re on the bleachers of a high school baseball game or a professional NFL event, a true sports fan will always have a seat cushion with them for added comfort. Since they can be folded up, they’re easy to carry as well. With five colors to choose from and the ability to imprint any logo you want, your business will get exposure at an untold number of sporting events.
The coolers at http://www.rushimprint.com/18-can-rolling-insulated-cooler-bag.html are the sports promos every business dreams about. Made from waterproof nylon and fully collapsible, these coolers hold 18 cans and are sure to be a hit at any tailgate. And since your company’s logo will be visible to everyone there, it’ll be a hit with bringing in new business. It’s available in three colors as well, so you can pick the color that’s best for your business.
Every sports enthusiast knows the importance of a good pair of binoculars, and that’s why the binoculars at
http://www.rushimprint.com/compact-binoculars.html are a necessity. Imprint them with your company’s logo, and watch as your customers enthusiastically recommend you to their friends. With a slip-resistant design, these binoculars are sure to impress as they help sports fans get a closer look at the action on the field. They’re truly one of the best promotional products available.
Rally towels are an important part of any game, and they don’t come any better than the ones at http://www.rushimprint.com/promotional-rally-cotton-towel1.html. Whether you’re looking to promote a local sports team, or simply imprint them with the logo of your business, these rally towels are sure to be treasured by your customers. Made from 100% white cotton, the quality is top-notch as well! Whatever your business needs, rushIMPRINT is there with a wide variety of sports promos and promotional products to help your business grow. From coolers to towels, they have you covered.
Do you want to know how to get a lot of promotional impact out of your marketing efforts? Promotional stress balls can be used in creative ways to boost brand awareness. They’re inexpensive and consumers are likely to keep them around, making them a great promotional giveaway.
A Word about Branding
The point of branding is to build an emotional connection between a consumer and a business. This is done with a name, logo, or color scheme. While it takes time to build this kind of rapport, a promotional giveaway can be a good short cut.
Consumer studies tell marketers that the more often someone thinks of a business, the more likely they are to choose that business when they need something. By imprinting your name or logo on stress balls, the consumer sees your message every time they use it.
There’s a secondary benefit as well. Regardless of whether they want a product or a service, shoppers have a problem to be solved. Promotional stress balls reinforce the idea that your business does just that.
Do Promotional Stress Balls Work?
Stress balls began as a therapy used in traditional Chinese medicine. Although they look a little different in modern times, the principle behind them is the same. When the ball is squeezed, the hand and arm muscles will contract. When the ball is released, the tension in the hand and arm muscles is also released. This improves circulation and relieves the physical effects of stress. When squeezed rhythmically, it will also regulate breathing, relax muscle tissue, and improve some arthritic conditions.
Do It Differently
Promotional stress balls are a common giveaway item. However, that doesn’t mean that they’re not effective marketing tools. The key is to do it differently from your competitors. Here are a few tips to get the idea train rolling:
- Themed promotional stress balls are a lot of fun. If you’re in the healthcare field, you can buy them shaped like a heart. A dentist can buy them shaped like a tooth. They are available in a huge variety of different styles: globes, food, bobble-head dolls, and many more. The possibilities are endless.
- Breast Cancer Awareness month is a perfect opportunity to launch your own memorable campaign. Stress balls are a great gift for customers. It also lets them know that you believe in a cause. The same idea can be applied for smoking cessation.
Promotional USB drives are often the most popular corporate swag, no matter the event. They serve as a testament to the idea that functionality breeds success in the realm of promotional marketing items. In other words, USB drives are useful, so they tend to offer a lasting value that other products may not. So how do you choose the right USB drive for your brand? Well, there is plenty to consider!
rushIMPRINT offers a variety of styles, but we’ll focus on a few of the most popular styles. The classic Fold Out Flash Drive is available in 1 and 16 GBs. It’s the most common USB style, and is always a good choice. However, technology changes daily, and we must move forward with it. The Practical Alloy Series USB Cards, for instance, add an innovative twist to the classic USB design because they can easily be carried in a wallet or purse like a credit card. Or, if you are stuck between using pens or USB’s, why not go with a combination of the two? The USB flash drive pen functions as both a pen and a USB. It even includes a laser pointer for presentations. If you’re looking for a super-thin option, the Wafer Series USB Card may be the way to go. These cards offer a large area for displaying your brand information and contact details, despite being just 2.3 mm thick. They’re a perfectl fit to travel with potential clients.
USB drives offer an unbeatable functionality that almost guarantees lasting brand value. Customers won’t discard a USB drive as quickly as a keychain, if ever. So if you’re looking for a great way to build exposure for your brand, give promo USBs a shot.
Corporate Swag refers to the trade show giveaways a person receives for walking aisle after aisle in a conference center looking at the wares and services of the vendors. What makes for good Corporate Swag? Does item functionality reign supreme, or can a creative, unique design transform an otherwise regular item into marketing gold? Personally, I think that both functionality and design can make Promotional Products that will be spared the trash bin.
Let’s look at what functional means when it comes to Promotional Stuff. Functional is something I can incorporate into my day regardless of the logo or corporate saying. However, if the trade show giveaways are an article of clothing, the artwork really needs to grab my attention, or be odd or quirky. A double meaning for a saying is fun on a promotional company t-shirt. Uninspired artwork is not.
When a company takes the time and effort to design artwork that represents the industry and the featured event well, I could argue that whatever the Promotional Stuff is, the company will be positively remembered. Even inconsequential artwork can have a big advertising impact.
Promotional company backpacks and custom duffel bags often are Custom Promotional Items given away at a trade show. I really like to receive these types of Promotional Stuff, especially when it is well made. One of the worst mistakes a company can make is to hand out badly made items. I would equate the cheapness of the product with bad quality control of the company whose name is on the gift.
Another bane of Corporate Swag is handing out old technology. If the Promotional Products that are given out are company logo USB and promotional thumb drives, make sure they are made with the latest technology. If I put the drive into my USB and it can’t be read, or there is little storage capacity, I again will look with question on the company whose logo is stamped on the casing.
Other Custom Promotional Items that are common novelty items are blinking noise making balls or yo-yos. While neither of these items are very useful, they are fun. My dog loves the balls; my cats hate them. A custom yo-yo is fun if you know how to run one. My dogs love them if they are thrown, and my cats love the string.
Bottom-line, quality swag is made up of two parts; useful, quality products and creative design. It’s important to always order from a quality manufacturer. Remember that your promotional swag is a reflection on your company, and in the mind of the consumer, a poorly made item is usually associated with poor business. But just as important is the use of quality artwork. A promotional backpack with a poor design can be outdone by something as simple as a company shirt with a unique, creative look. So, always try to achieve a balance of the two.
Quick response codes (QR) are flat little squares of black and white dots that are cropping up across the mobile marketing field. Smartphone users simply snap a photo of these dots and a QR code reader app connects to an Internet landing page, revealing a world of useful information. For those who market with promotional products, QR codes could be the most prescient, agile and robust way to appeal to the burgeoning mobile market.
The growing trend toward QR codes for marketing is already well established in Japan, where 25% of shopping takes place on mobile devices. The US market has been slower to catch on to the QR trend, but forward-thinking marketers are beginning to sit up and take notice. Promotional products are the perfect platform for quick response technology. A QR code reader app can make a product perform all sorts of Internet tricks that can keep consumers entertained and engaged for years to come.
The ways advertisers are able to use QR codes for marketing is limited only by imagination. These little black and white dynamos are more than just two-dimensional barcodes, they can really pack a marketing wallop. They can be stamped on almost any flat surface or digital location, and linked to all sorts of Internet destinations, from functional to frivolous. Landing pages can include product information, reviews, discount coupons, online shopping pages, social media platforms, music, videos, games, surveys, polls, and much more.
One really innovative way to use QR on promotional products is to embellish the code itself with a graphic or message. The codes are made up of black and white patterns that can only be read by a QR code reader app, but unused areas in the code’s design may be crafted into a simple picture or words. This is even more reason to put QR codes on promotional products.
Clearly the trend toward consumer use of QR technology is growing quickly and the mobile movement shows no sign of slowing anytime soon. Using QR codes to market promotional products is simply a smart business move. Advertisers can start by learning more ways for marketers to use QR codes creatively.
For several decades, business professionals spanning a wide range of industries have chosen the links over the conference room. Golf courses afford a place where professionals can build the trust and understanding it takes to forge some of the most important business deals of their careers. There is a real art to doing business on the golf course and the use of promotional golf products brings your business to where business is done.
All golfers need a bag for carrying their clubs and other essentials, so why not consider promotional golf bags to provide for this need while also promoting your business? rushIMPRINT offers promotional golf bags by Slazenger featuring multiple pockets and dual straps for comfort. Each bag is imprinted with your company logo and/or additional text.
As golf balls are either in hand or in front of the club during every round of golf, why not also use custom logo golf balls to promote your business? rushIMPRINT offers Titleist NXT Tour custom logo golf balls customized with a one or two-color logo and additional imprint text. As your customers are going to need to clean either a club or a ball at some point, why not provide them with custom golf towels to promote your business? rushIMPRINT offers custom golf towels in several colors with a one-color imprint of your company’s logo. Ensure they also stay dry with a custom two-tone golf umbrella from rushIMPRINT, customized with a one color imprint of your company logo and optional text.
Golf accessories see a lot of use out on the golf course – why not provide your customers with custom golf ball markers as well? rushIMPRINT offers a diverse selection of custom golf ball markers and tools. Hat clips with magnetic ball markers are available in gold or silver and engraved with your company logo. rushIMPRINT also offers golf stress balls imprinted with your company logo and optional text. They fit easily into a customer’s golf bag and are great for relieving stress while also improving concentration.
When you consider all of the areas of the game where you can make a substantial impact promoting your business, your choice to use promotional golf products makes sense. Customers’ golf bags, towels, ball markers, stress relievers and the balls themselves aren’t just necessary to playing the game; These are items that provide you with great opportunities to promote your business.
A truly great promotional item is one that works well and will be used often, building goodwill with every use. With summer grilling season in full swing, now is the perfect time to distribute promotional grilling items imprinted with your company’s logo. Customers will be excited to receive high-quality custom grilling kits or custom spatulas for free, far more so than if they received a pen or a magnet. The positive associations with your company will then be reinforced every time they fire up the grill for summer fun.
The best promotional grilling items are ones that are going to be used frequently and kept close to hand at the grill. Items like digital grilling forks and lighted bamboo spatulas are perfect multipurpose grilling tools that can easily find a place in any home grill master’s toolbox. Custom spatulas with logos are unusual and distinctive, so you don’t need to worry about your promotion blending into the crowd. The lighted bamboo spatula is an especially clever promotional item because it is a conversation piece in itself. Many cooks won’t have seen a spatula that lights up for evening grilling before, making your item even more noticeable and unique. Digital grilling forks allow for quick temperature checks throughout the grilling process, and will keep your company’s logo right next to the grill on the handsome carrying case.
For a truly memorable promotional gift, custom grilling kits are unbeatable. With all the most essential grilling tools in a single sturdy case, this is an item that will not only be used at home, but for camping, tailgating, or any grilling opportunity. Your 8″x3″ logo on the case will be clearly visible to everyone who assists in the grilling process, and the rugged, professional grade kit is sure to stand up to season after season of use. No matter what items you choose, though, you can’t go wrong with promotional grilling gifts this summer.
For many companies, tradeshows are an incredibly important element that is a part of their marketing and trade. If you are one of the many companies that partake in the life of a tradeshow traveler and business maker, it is important to know what to and what not do when you are exhibiting your company face to face. Also, use the following to train personnel and representatives to assure that you have a consistent company image.
Tradeshows are different according to the area, the type and the amount/type of people that you will be exposed to. Do your research and make sure that you will be in front of your perfect client, as tradeshows are a big expense.
Have a Killer Display
Well maybe not KILLER, but make sure that your booth is eyes catching, creative and fun. Nothing is worse than the person trying to sell their product sitting at a table with pamphlets and a chair. Get excited! Bust out your company colors, pictures, give them an idea of what your product would feel like to own.
Hand Outs to Read
Another important element is to give people a proper explanation of what you do. And if you are lucky, you will have a booth full of prospective clients. Make sure that you touch everyone by giving them an information sheet.
Promote your presence
Make sure people that you know and don’t know of you are aware of your presence at the show! Get people to come to the show specifically because of your advertising in advance. Get involved on your social media outlets and shout it from the rooftops!
Have a Giveaway Or Gimmick
Of course every booth has to give every client something that they can remember them by. Promotional items are incredibly important both in burning into your clients memories but also to give them something practical. A USB drive with your company name on it, a pen with your information, even a chip clip! The possibilities are endless. Check out the best promotional products on the market here: http://rushimprint.com
You will have conversations with dozens of people during a trade show. Many of them will give you their name or a business card. Make sure you remember what you talked about and why you saved their card by jotting a note about what you talked about on the back of their business card or on a note pad while you’re at the show.
Train Booth Personnel
Choose your booth staff carefully and be sure they know how to deal with the public. Among the faux pas to avoid (all seen at recent trade shows), are booth personnel who:
- Look unkempt and/or unwashed
- Bad-mouth competitors
- Talk to each other instead of to people passing by the booth
- Sit at the back of the booth and wait to be approached
Have a plan in place for following up on leads as soon as you get home from the show. Don’t wait a month or two to get around to sending information to those who stopped by your booth. By then, the hot prospects are likely to have become good customers for one of your competitors.
When buying promotional products you are forced to look at your budget. In a shaky economy is is incredibly important to stay smart with your cash but also to keep your sales numbers high. What better way than to use promotional products that are practical and affordable? RushIMPRINT has an entire section dedicated to products under $1. The products include spiral notebooks, chip clip magnets, pencil sharpeners and an entire section of stress relievers, and of course, the edible candy section
When at a tradeshow or any other event, it is so important to have something to give the customer. You want them to go home and to have the name of your company physically on them. When giving away something practical, the item will be burned into their memories. Grab their attention and get them to visit your site, or call your info number or even better, to recommend you in conversation. The point is to get yourself out there!
In an economy where fluctuations are certain, it is important to keep a connection with your potential customers and clients. What better passive way to be available to them than to make available practical, fun products for them, that won’t break your bank account.
When you leave a tradeshow you always leave with more than you came with. You will have a bag of goodies with promotional gifts handed to you by companies and organizations looking to do business with you. If your company or organization is going to spend time and money participating in tradeshows, you will want to do everything you can to stand out to your prospective customers. Since everyone enjoys receiving a free gift, craft a tradeshow giveaway and give your customers something to remember you by. Here are a few ideas below to help you master tradeshow giveaways:
Define your audience: Consider having different gifts for different audiences. You want to make sure to cater to your audience, give them something of value not something they’ll throw away when they get home.
Set Goals: Tradeshow promotional items are meant to increase recognition of your brand, product, and/or service. What do you expect to get from giving away promotional gifts? It is never a bad idea to jot down goals, especially when there is money being invested.
Find the Right Item: Finding the right item means finding an effective gift, not for you, but for consumers. Whatever you choose, you want to make sure to convey a certain message, feeling, thought, or idea that represents your company or organization. What do you want to convey to your current and prospective clients and what item will communicate that the best? When picking your promotional items, remember that gifts should always have a sales incentive, so it is best to think about how the item will generate business for you.
Make it Short and Sweet: We encourage you to add your message to any promotional gift you giveaway. However, make it short and sweet by giving them enough information to catch their attention but not too much to create an anxious feeling of information overload. We suggest you imprint your gifts with name, number and logo.
Set A Price: Remember that the larger the quantity, the lower the individual unit price. If you want to stand out from your competition, giveaway a couple of larger items like handy tool sets or picnic accessories. These promo items have higher ticket prices so you might want to collect business cards and draw just a couple of names to receive these gifts. Maybe you can give a few other people a free hour couching or consulting session. Let them experience your promo items but also your services so they can start building a relationship with you.
Establish Rewards: How will you give away your gifts? Perhaps you hand out items as a token of your appreciation for stopping by your booth? Another great way to get customers attention is to play a game and have the promotional gift be the reward. Games are also a great way for people to remember you at a tradeshow. Remember, they are stopping by several booths; you need to stand out and make them have some fun while they’re there!
These are just the first few steps to get you on the right path of a successful tradeshow giveaway. Good luck and don’t forget to have fun!