When thinking about purchasing custom gum or personalized gum for your business, there are a few things you should keep in mind.
Are your customers the type who would want gum? A personalized gum order may be a good idea for some of your customers, but it may be necessary to offer other advertising products for those who wouldn't like, or couldn't chew, gum.
What should I put on the packaging? What will make the biggest impact for the type of people who will want the gum? Custom gum is one of the more expensive items, so it's important to decide if it will get the desired results. Depending on your business you may get the same results using a less expensive item to advertise.
Is there a large volume of customers that the business sees? If your business has a large flow of customers every day, gum may be a great investment.
What are my customers doing when they visit my business? If customers spend any time waiting at your business, gum would be a great handout to pass their time a little quicker.
What functions or times are best for handing out gum? There may be times when having your businesses contact information would be better than others. For instance, a pool dealer may hand out gum at the beginning of summer when the weather is getting warm, this way people will see the advertisement at the time they may be considering installing a pool of their own.