Virgil Winston:Marketing Guru “Virgil, we need to talk” are not the words I relish waking up to on a lazy Sunday morning…especially when the one uttering such missives is my lovely bride. It can only mean one thing—I’m in trouble. It’s been one of those weeks and I don’t really need more strife, so I […]
Virgil Winston:Marketing Guru The holiday season is in full bloom—I know because my wife is panicking about all the leftover Halloween candy and the stores are stocked with Christmas decorations. Although I enjoy the holiday season in all its glory, I find it a bit off-putting to hear Christmas carols every time I go to […]
Virgil Winston:Marketing Guru The “Great American Smokeout Day” is coming up on November 19th and my wife is bugging me to take the opportunity to put down my pipe once and for all. I’m not going to try to justify my habit. I know that smoking, in any form, is not healthy but it’s my […]
Virgil Winston:Marketing Guru Jack LaLanne, the “Godfather of Fitness” celebrated his 95th birthday on September 26th in San Francisco, and on October 27th, the city of Los Angeles honored the fitness guru by declaring “Jack LaLanne Day.” Since so many fit folks populate LA, it seems appropriate for the city to honor the man who […]
Virgil Winston:Marketing Guru I am about to start week three of a four-week road show and the effects of hotel life are beginning to wear on me. Don’t get me wrong—I love my work and I am happy to have the opportunity to speak in front of thousands of people across the country, but traveling […]
Virgil Winston:Marketing Guru My father is a fantastic marketer, wonderful husband and great father—he is also an infamous punster and is known for dropping lame one liners into everyday conversation. When a waiter asks him how his meal was, he is fond of gesturing to his empty plate and saying, “I didn’t care for it.” […]
Virgil Winston:Marketing Guru Why is it that I always seem to find myself standing in line behind, sitting next to, or eating lunch near some yahoo who must spend the entire time yapping at full volume on his or her cell phone? Am I just unlucky, or is this rude behavior suddenly more pervasive? I […]
Virgil Winston:Marketing Guru Sadie Hawkins Day* is November 15th – a fact I happen to know because my little girl has spent the last two weeks agonizing over which boy to ask to the Sadie Hawkins dance at her school. She can’t decide between Spence, the football hero, Quinn from Drama Club or the shy […]
Virgil Winston:Marketing Guru Anyone who knows me, even a little bit, knows I am a big fan of the HBO comedy, “Curb Your Enthusiasm.” The title sums up my feelings about almost everything except marketing and promotional products and the curmudgeon in me celebrates the show’s creator and hero, Larry David, and his daily struggle […]
Virgil Winston:Marketing Guru One of the main perks of ‘Gurudom’ is the opportunity to get a sneak peek at cool products that haven’t hit the marketplace. I attended a conference last week that was all about technology and innovation—and one of the most amazing innovations I saw was 3-D HD TV. I slipped on a […]
Virgil Winston:Marketing Guru For those of you who missed it, my birthday was September 7th and my dear, lovely wife threw a little soiree to celebrate my successful passage into another year. She has always been a creative party giver and this one was no exception. Since we happened to have a bumper crop of […]
Virgil Winston:Marketing Guru What does an alligator and rattlesnake have in common? On the face of it, not much, alligators and rattlesnakes can both be dangerous and I wouldn’t want to cross paths with either of them, but other than being reptilian, that is where the similarities end. What they do have in common is […]
