Another creative printing idea I liked. As far as I understand, the guy in the picture just bought a book of detective stories by one of the most famous crime writers in Belgium.

With the help of a simple plastic bag, just like this one we have here, and a creative idea of what to print, these guys have reached more goals than one would expect from a simple promotional item. They got the whole city speaking about them, they got an increase in sales and last but not least they got websites and blogs all over the Internet praising them for how clever and creative they are are. Really nice one.