Virgil Winston: Marketing Guru

As the great Yogi Berra of the Yankees used to say, “a nickel ain’t worth a dime anymore,” which I suppose was his own convoluted way of saying we need a little more bang for the buck in this world, or what my father liked to call, ROI-P…“return on the imprinted pencil.”

Well, guess what? Your solution is no further than the much overlooked magnet. Yes, I said it, the magnet…commercially invented in 1740 by Gowen Knight, leading to Michael Faraday’s important discoveries with Electromagnetic Induction in 1855, which I probably don’t need to tell you was bootlegged off Seebeck’s earlier work with thermoelectricity. But, I digress.

What’s the most important appliance in the home, outside the TV and the Belgian Waffle Maker? (if you met my wife you’d know what I mean.) The answer is simple…the refrigerator…focal point for the appetites of every house across America. Make your way to the fridge and you have 24/7 access to the nation. Now, there are many wonderful types of magnets—circle, squared and rectangle, phone magnets and frequently called number magnets and each have their own merit. But, today, I want to talk about the Picture Frame Message Magnet—the perfect way to guarantee your magnet makes it to the fridge.

It’s both practical and popular—a magnetic frame that can be customized with a message or your company info, and is sure to brighten up any office or home area.

May the electrical force be with you. As for me, I’m off to gift wrap the new imprinted 6 Function Tool Kit Wrench I got my wife for our anniversary. Tell me that won’t melt her heart. So, until next time…remember the words of that famous electrician, Thomas Alva Edison, who said, “Opportunity is missed by most people because it is dressed in overalls and looks like work.”