Virgil Winston: Marketing Guru

There’s a lot of false advertising in this world. French Fries originated in Belgium not France, Great Danes come from Germany not Denmark and a ten gallon hat holds only six pints of water. And for that matter, Madonna was born in Michigan not Liverpool.

And because of these everyday deceptions, it’s life affirming when you come across a product that does exactly what its name implies. Of course, I’m talking about the Shorty Pen-on-A-Rope. It’s short. It’s a pen. It comes on a rope. Yes, it’s good to believe again.

Beyond its unique shape and opening mechanism, this new age pen comes packed with versatility. Wear it as a convenience or a fashion statement. It’s almost as bold as the emerald green Versace dress Jennifer Lopez wore at the Grammy’s on March 7, 2000, not that I noticed all that much. Anyway, I digress. The translucent blue pen features an unusual open-close system—simply pull the cap up to extend the point, and push it back down to retract. It’s more than a pen on a rope. It’s your company’s name on a rope.

Next time you’re in a rush, don’t even think about it…just get this one…you’ll be glad you did.

Now, I’m off to the Michigan Anesthesiologist Conference, where I have it on good authority that there’s not a speaker in the house who won’t put you to sleep. Until next time, remember the words of my Uncle Rex. “Honesty pays, but it doesn’t pay enough to suit most people.”