Virgil Winston: Marketing Guru

Today, I want to talk about Frisbees, also called “pie tins,” Pluto Platters and in Rush Imprint’s case, the 9” Flyer. First off, let’s just say I’m a nostalgic freak. I love Hula Hoops, 3-D glasses and the Fonz, not to mention Ozzie & Harriet and Father Knows Best, black and white shows that came on before I was even born. Truth is, if I had the Flux Capacitor, the invention that Dr. Brown used to make time travel possible in the Back to Future Films, I would certainly go back to simpler times.

Now, my wife would call that pathetic, arguing that even knowing what a flux capacitor is, was all the evidence she needed to prove I didn’t have a real date until the day I met her. While, she’s wrong by a good two months, there’s no denying that I represent a lot of people out there, individuals who secretly wish we lived in simpler times.

Well, now with the 9” flyer, we can have it. It’s the perfect promotional toy to bring out not just the kid in us, but the nostalgic. Ever since students at Yale were throwing around a few pie tins from the Frisbie Pie Company back in the mid 1950’s, over 200 million units have been sold. We love them. It’s more than a hobby for kids and dogs, it’s a sport—two sports, in fact: Ultimate Frisbee and Frisbee Golf, which are perfect for companies of all sizes—competitive and easy to play. It’s a great team building activity. And guess, what…your name is on every flyer. For instructions on how to play, go to http://www2.upa.org/index.php for Ultimate Players Association or http://www.pdga.com/ for the Professional Disc Golf Association. You’ll be glad you did.

Well, I’m off to the South Texas Origami Convention, where I’m entering my “Portuguese Swan” in the competition…if my wife hasn’t shredded it. Until next time, remember, “nostalgia ain’t what it used to be.”