Virgil Winston: Marketing Guru

To come perfectly clean: I have just spent the last eight hours watching a “24” marathon on TV. To make matters worse, it’s Tuesday, in the middle of the day and I’m not sick, tired or out of work. Oh, and I have Tivo.

My day started normal enough. I got dressed for work, grabbed my coffee and headed out of the kitchen for the fifteen-step commute to my office in the back of the house. But, I should have never gone the through the living room. Because there it was—the remote control—right there in plain sight. Okay, it was under the couch, but just the same, it was calling to me, begging me to click the shiny red button in the top corner. Next thing I know, my kids are home from school, pulling pizza crumbs off my shirt. I asked them if they learned anything, than slithered away to my office in shame.

My name is Virgil Winston…and I am a television addict.

And I take no comfort in the knowledge that I am not alone. I am fully aware that there are more television sets in the United States than there are people in Japan. Six of them are in my house alone. I suppose I can take comfort that not one of them is in the bathroom. My point: it’s time to start reading. It’s time to join the good folks in Iceland, who read more books per capita than any other people in the world. Now, whether this has anything to do with their TV reception is beside the point. What matters is this: we can’t allow ourselves to become spuds at the cost of our minds.

There are a lot of books out there. In fact, one new book is published every 16 seconds. For those folks who are reading them: good job. For those that aren’t: well, chances are you’re not even reading this. But, just in case you are: give reading a chance. As they say on one of my favorite commercials, “the more you know, the more you grow.”

Rush Imprint wants to help you find your way. They’re doing it with their ultra cool Book Markers. These are handsome and nicely weighted metal Book Markers, which can be clipped securely to books, ledgers and note pads. More than that, they are the ideal way to get your custom imprint read time and again, page after page.

So, what are you waiting for—I hope it’s not the commercial. Start reading today. Make the world a smarter place. Starting with yourself.

As for me, I’m going to go curl up in bed with a good book. I’ll tell my wife to keep the TV on low. Until next time, remember the words of P.J. O’Rourke, “Always read something that will make you look good if you die in the middle of it.”