Virgil Winston: Marketing Guru

Loyal readers may recall that I am a card-carrying insomniac, although I can’t complain because I get some of my most unique ideas from watching late night television. After all, where else can you learn about and actually purchase products like Golf Pro In A Bottle, the Ab Rocker or Rejuvenique, a Michael Myers-like plastic mask attached to a 9-volt battery claiming to give you an instant face lift? If not actually promoting useful items, infomercials are at least entertaining and remind the marketing world that people will in fact buy almost anything, no matter how ridiculous.

While I’m a big fan of gift giving in all shapes and forms, I generally prefer to hand over items that will enhance the life of the recipient. Miss Manners said, “Let us make a special effort to stop communicating with each other, so we can have some conversation.” My Aunt Sheila was an expert conversationalist and knew that nothing goes better with a good chat than a good strong cup o’ joe. That’s why the Personal Espresso Maker is the perfect gift; it shows your clients you care enough to give them what they really need, a shot of caffeine. A delicious cup of espresso or coffee takes no time to make with this traditional stovetop pot. It unscrews easily into two parts; the bottom section includes a compartment for water and coffee basket and the top half holds the coffee once it’s brewed. The set comes with two stainless steel cups and saucers to spark, what else, conversation.

I will leave you with the words of one of my favorite late night television characters, Linda Richman, played by the good Mike Myers in SNL. “Talk amongst yourselves, I’ll give you a topic: If Paris and Nicole are friends again, who is the chubby one? Discuss.”