Do the Left Thing


Virgil Winston:
Marketing Guru

I’ve gotten a few letters recently from my left-handed readers. It seems we have not been offering enough left handed products. I have been not so subtly reminded that there are 30 million left hand people in this world that are under appreciated, and that many of our most famous Americans have been left handed, including John F. Kennedy, Mark Twain, Helen Keller, Henry Ford and Albert Schweitzer, not to mention current left handers like Carol Burnett, Goldie Hawn and Bart Simpson. All I can say, as another leftie once said, “I feel your pain.”

Truth is, I have been left handed most of my life, which is why I would like to feature today the Highway Companion Safety Kit, or as I like to call it, the Left Handed Highway Companion Safety Kit. While, it’s certainly good for right handers, I think that because the drivers seat is on the left side of the car, driving is a left handed affair, which makes this product a touch more suited for the left handed driver. I hope that helps.

Anyway, this twelve piece “left handed” Highway Companion Safety Kit includes: Case, jumper cables, warning triangle, siphon, mylar blanket, two bungee cords, two glow sticks, gloves, flashlight, and 50 psi tire gauge—everything you need to be safe on the road. The interior case pockets secure all components, while the jumper cables are 300 amp. This is a gift that genuinely shows how much you care, sending a message to employees and clients alike…that you’re always with them.

I better go. I’m off to the Iowa Fortune Cookie Convention, where they’ll be celebrating the 90th anniversary of the day George Jung, a left-handed noodle maker, invented the fortune cookie. Until next time, remember, “If the right half of the brain controls the left half of the body, this means that only left handed people are in their right mind.”