Virgil Winston: Marketing Guru

Yesterday was a dark day in the Winston household. It was a day I had long feared but never dared speak of, lest saying the words may make the imagined horror a reality. That’s right, my cable went out…for an entire day! I was half asleep when I pressed the remote to get my morning fix of CNN, MSNBC and The View, only to be jolted awake by a screen full of static. I ran frantically from room to room, clicking remotes and began to sweat as the grim reality set in. As I sat on hold with my local cable company, I booted up my computer so I could at least read the news, only to discover that I was unable to connect! Not only was I unable to watch Ryan Seacrest’s hard hitting interview with Bill Phillips, who is best friends with one of the cousins of an actual guest at the TomKat Wedding, but I was unable to get online and find out which celebutante was flashing which body part at what hot club and who their new BFF is. Since I was also unable able to email or IM anyone, I was officially out of touch. Being out of touch electronically is akin to being stranded on a deserted island, and not in a cool “Survivor” with the possibility of winning a million dollars way, but in a Tom Hanks talking to a deflated volleyball way.

This communication breakdown gave me time to think and I came to one very important realization, communication is vital. Without the ability to connect, we are lost. Don’t wait for disaster to strike, show your clients and employees that you understand how important it is to stay in contact by giving them a gift that shows respect for their favorite communication devices. The Millennium Leather Communications Jotter is a smart black case featuring a convenient Velcro and elastic belt loop attachment with Velcro closure. Most electronic devices such as a cell phone, PDA or Blackberry fit snugly into the expandable compartment. It includes a writing pad and an attractive gift box with ample space for imprint or debossing. It’s the perfect gift to communicate your appreciation, without breaking the bank.

You’ll have to excuse me, the cable is back and I have quite a bit of catching up to do. In the meantime, remember the words of John Powell, and my Aunt Patsy, “Communication works for those who work at it.”