Virgil Winston: Marketing Guru

Not long ago, I spent an afternoon flipping through the Winston Family Album, all forty-three volumes. Looking at old photos really brought a smile to my face; my parents wedding day, the day Uncle Lou was released from prison for “accounting errors,” and of course the day I created my very first promotional item. It was a red, white and blue night-light that played the Star Spangled Banner in Portuguese. Looking back, that didn’t make a heck of a lot of sense but I was seven so I’m cutting myself some slack. I was enjoying my trip down memory lane so much I almost forgot to take the dog for a walk, which would have led to a memory of an entirely different kind.

My point is, everyone loves pictures. They remind us of who we are, where we’ve been and who we were there with. When it comes to gift giving, it’s important to connect with people on an emotional level. In other words, good business is not necessarily all business. Give your clients and employees something to remember you by with a Metropolitan Leather Photo Box, a sleek leather storage box that holds photos or other keepsakes. You may even want to customize it by placing a photo of last year’s office holiday party in the integrated photo frame on the lid.

Remember, just because a picture is worth a thousand words, doesn’t mean you have to pay a lot for it. I’m off to photograph my youngest son’s first trip to the Christmas Tree farm. He’s never used a real axe before so it will likely be a memorable event.