Virgil Winston: Marketing Guru

I’m not a huge sports fan, unless you count the World Series of Scrabble or the Boggle Cup. Don’t get me wrong, I catch the big events but, as you can probably guess, I am more interested in the marketing opportunities than the actual games. What can I say; I’m a promotional maniac. I even have a few sports celebrities as clients. I can’t go in to detail but whom do you think advised Kobe to buy his wife a gigantic rock? He was going to buy her a home theater system until I intervened. Thanks to my marketing acumen, and my wife’s unsolicited advice, the Lakers have their star player, Mrs. Bryant has a beautiful ring and Kobe didn’t have to give away half his assets.

Sports figures get a lot of mileage out of promotional items– bobble heads, t-shirts, hats ––they are part of the game, and the gain. Football season is winding down but you still have time to take advantage of the season. One surefire way to stay in your customer’s hands is to wrap yourself around an ice-cold beverage. A Football Can Holder is a fun, festive way to grab the attention of any sports nut. Every time they take a sip, you’ll be right there, quenching their thirst. You can be a football hero without breaking a sweat, or getting up from your chair.

Bill Shankly famously said, “Some people think football is a matter of life and death. I don’t like that attitude. I can assure them it is much, much more important than that.” Of course he was talking about soccer so I’m not sure he can be taken seriously. I’m off to play catch with my son. His coach says he’s got a good arm and if his team makes the playoffs, there’s going to be a bidding war between Florence’s Fish Fry House and Dorrie’s Donuts to sponsor the team. Now that’s exciting.