Virgil Winston: Marketing Guru

My daughter spends what is in my opinion an inordinate amount of time playing a game called “Kittenwar!” Before you get all up in arms and contact your local SPCA representative, “Kittenwar!” doesn’t involve kittens with guns or grenades. The creators of the game / website assure me that no kitten has ever been harmed while playing the game. Although it is entirely possible that some kittens (or their owners) may have had their feelings hurt. Kittenwar!.com is a website where users view photos of adorable baby cats and votes for the cutest one. It’s excruciatingly adorable and, I am loath to admit, horribly addicting. After playing 2.5 hours of “Kittenwar!” in the name of research, I came to an important conclusion, kittens are unbearably cute. And for that matter, so are puppies, chicks, lambs and baby bunnies. It turns out there are a lot of other websites dedicated to cute baby animals like Puppywar.com, Cuteoverload.com and Babyanimalz.com.

A quick web search showed me that there is no end to the amount of mini offerings for consumers to purchase. There is the Mini car, mini golf, ipod mini, the mini candy bar and more. People seem to have a real affinity for small things. Forget the old adage that “bigger is better” and remember, “Good things come in small packages.” All this small talk got me thinking that the best way to make a really big statement is to go small. Rush Imprint has a multitude of miniatures to ensure your promotion will be a huge success. Do you want a practical, yet cute giveaway for your next tradeshow? Add your logo to a Mini Digital Photo Key Fob, Mini Click Optical Mouse or Mini Stapler / Memo Clip and you will be guaranteed to make a big impression. And that’s no small thing.

I’d better run, I’m off to the Flea Circus and I want to get a good seat. In the meantime, heed my third cousin twice removed Tish’s advice and, “Don’t tell any big lies today. Small ones can be just as effective.”