Virgil Winston: Marketing Guru

If you’re like my neighbor Joe, you may have woken up Sunday afternoon on your front lawn wearing a sombrero, clutching an empty tequila bottle, and you are probably reading this with the shades drawn and the remnants of a splitting headache. For those of you who woke up with the sunrise and enjoyed a morning jog before breakfast, you may be wondering how in the world someone in a respectable neighborhood could end up in such a state. Three words…Cinco de Mayo.

Cinco de Mayo is primarily a regional holiday in Mexico commemorating an initial victory of Mexican forces led by General Ignacio Zaragoza Seguín over French forces in the Battle of Puebla on May 5, 1862. The date is observed in the United States and other locations around the world as a celebration of Mexican heritage and pride. A common misconception in the United States is that Cinco de Mayo is Mexico’s Independence Day; Mexico’s Independence Day is actually September 16.

Somehow, the day of celebration has evolved into an occasion to drink cervezas and have a block party. Many believe it marks the unofficial beginning of summer. The weather turns warmer and moods lighten as the days heat up and everyone spends more time outdoors.

With all the music festivals, company picnics and summer fairs that take place from May to September, sunscreen becomes a hot ticket. Be the first to show customers and employees that you care about their pucker by giving away branded Lip Balm – SPF 15. With your logo wrapped around a much-needed item, your company’s name will be on the lips and in the pockets of sun worshippers everywhere. And if you happen to know anyone named, “Joe,” a Friendly Face Clock is just what the doctor ordered.

Well, I’m off to the Merle Norman National Sales Meeting where I’m signing copies of my book, Marketing for Dummies. Word on the street is that they have killer goody bags filled to the brim with brand new make-up products so I plan to stock up. Mrs. Winston’s birthday is just around the corner. Oh, and while you’re enjoying the summer, remember, “Sunshine all the time makes a desert”