Virgil Winston: Marketing Guru

If you’re like me, you spent last Sunday in a state of time confusion. Historically, daylight saving time ends on the last Sunday of October and we “fall back” to standard time, gaining a precious hour of sleep along with an additional hour of morning daylight. If it were up to me, and clearly it’s not, daylight saving time would remain in effect year round. I prefer my daylight around when I’m awake to enjoy it but apparently the rest of the country is full of early risers who don’t enjoy commuting to work under cover of darkness. Go figure.

Since the powers that be, the omnipresent and ever mysterious “they,” decided to change things up and move the time change to this Sunday November 4th, I am reminded of the complete arbitrary nature of time. Frankly it brings up a lot more questions then answers and if I think about it for too long I end up driving myself (and Mrs., Winston) crazy.

One thing I do know for certain is that we all live by the clock—it tells us when to wake up, how long we sit in traffic each morning, when to meet our colleagues in the conference room for yet another marathon conference call, when to call it a day and when to buy flowers because you forgot your anniversary. This year, to celebrate the time change, why not give your most important clients and prospects a time piece to remember. The Carriage Clock is as practical as it is elegant. Made of 24% lead crystal, this attractive timepiece is one the recipient will be certain to use for years to come. The carriage clock’s traditional design makes it well suited for display at home or in the office. Enclose a note with your thoughtful gift that speaks to your ability to deliver in a timely fashion and it practically guarantees you will be remembered for your cleverness and class every minute of every day.

Well, I’m off to the florist. Until next time, remember the wise words of my wife’s great Grandmother on her father’s side, “We’d all be a lot happier without clocks but we’d end up eating a lot of burnt pot roast for breakfast.” The old broad was quite the philosopher.