Virgil Winston: Marketing Guru

If you have never had the good fortune to travel by private jet, and aside from rock stars and presidents—few of us have, I can tell you, not from personal experience, that it is the ultimate luxury. And it ought to be luxurious—a private flight from Los Angeles to Las Vegas runs about eight grand (that’s $133.00 a minute), so even big time celebs usually reserve those trips for when the “company” is paying. I recently moderated a car dealer meeting for a major auto manufacturer that hired some A-list talent to perform after the business meeting. Judging by my paycheck and hotel accommodations, I know I was “C” or “D” list at best, so I was picked up by a town car at the airport and driven to the venue, while my rock star counterparts jetted in on private planes, were whisked into Escalades waiting on the tarmac and chauffeured to the backstage entrance. All I could think, as security ordered me to stand back, was that it must be nice to live the rock star life.

Experience tells me that I am not alone—most people would jump at the chance to live like a star, if only for a moment. While most of us can’t actually live a rock & roll life, we can travel in style. Why not offer your clients a little bit of luxury by gifting them with something that makes business travel more of a pleasure? The Comfort Travel Set contains everything they’ll need to make traveling commercial feel a little more relaxing. The wrap case includes an inflatable neck pillow, eye mask, earplugs and travel alarm clock, and of course has plenty of room for your company logo. Your customers will appreciate your thoughtfulness and remember you every time they insert the earplugs that mercifully drown out their seatmate’s dissertation on why whole life insurance is superior. Believe me, they will thank you for it!

Well, I’m off to the bike store—I’ve decided to go green, save some gas and get some exercise, so I’m switching to two wheels. Remember, “You can’t always get what you want, but if you try sometimes, well you might just find, you get what you need.”