Virgil Winston: Marketing Guru

Summer Solstice, sometimes referred to as “Midsummer, is the meteorological start of summer and the longest day of the year. Sadly, it has passed and the days keep getting shorter from here on out. June 21st marks the true beginning of summer; but having just returned from a trip down south, I can tell you that summer weather is already in full effect in many parts of the country. Interestingly, the sun did not set at the North Pole on this day—there are 24 full hours of sunlight. As much as I enjoy summertime, I’m not sure I’d enjoy 24 hours of it. I do like my sleep and who can sleep when the sun is blazing?

Speaking of sleep, I haven’t been getting much lately. I’d like to say it’s due to all the fun I’ve been having, but the truth is, I have been having a recurring nightmare that involves my mother-in-law, an oversized jar of salsa, beach balls and a ten-foot python. I don’t think I have to tell you that my mother-in-law scares me a lot more than a silly python. The good news (at least for you) is that my not sleeping, means I have had plenty of time to browse for unique and inexpensive summer promotional items to share with my deserving readers.

In fact, at roughly 3:45AM this morning, I found an interesting item that is perfect for all of your summer promotions. The SeaRay (Waterproof UV Detector Box) protects skin from harmful UV rays and keeps valuables safe and dry while at the beach or pool. Plastic UV beads on lanyard glow different colors according to how long they’ve been exposed to the sun’s rays, so you can decide when enough is enough. It’s a waterproof container, which makes it ideal for storing keys, money, and IDs. The price includes one color imprint, so put your name or logo on it and you’ve got the perfect, unique give away that is sure to be a big hit this summer.

I’m going to try and catch a few dreamless zzzz’s before my kids get home from summer camp. Until next time, remember, “If you can’t put your name on it, it’s not worth giving.”