Virgil Winston: Marketing Guru

For my money, there is no better gift than chocolate. It’s delicious, comforting and simply irresistible, which is precisely why Milk Chocolate Day was invented. The unofficial holiday falls on July 28th but why wait for a pretend holiday to get your chocolate fix. Any day (including today) is the right day to enjoy a bit of sweetness. Which reminds me of a funny story about the first time I gave Mrs. Winston chocolates. It was a hot summer day, early in our courtship, and I was late to pick her up for a dinner date. Tardiness is one of my wife’s pet peeves, so I was speeding and so focused on getting to her house, that I didn’t see the cop behind me. As he pulled me over, my mind raced to come up with a plausible excuse, but he took one look at the sweat on my brow, the flowers and candy box on the front seat next to me and chuckled. “What kind of candy is that?” he asked with a big grin. “Caramels.” “Caramels? Oh boy,” and he started writing on his pad. I braced for the ticket I knew was coming but instead he had written down the name of a local confectioner who specialized in fancy chocolates and handed it to me with a warning. “Women like chocolate son, don’t forget it.” Then he reached in, took the box of caramels and walked back to his car.

Mrs. Winston was a little angry at my being late but the flowers seemed to make up for it. The next day I made the trip to the confectioners and bought her best chocolate I have ever tasted. It seems that old cop was right and I never forgot his advice. To this day, whenever Mrs. Winston is mad at me, I head to the chocolatier and buy as much forgiveness my arms will hold.

So, in honor of Milk Chocolate Day, today’s offering is good old-fashioned Milk Chocolate Bars custom wrapped with a four 4-color process printed wrapper. The full color magazine quality printing it makes a gorgeous presentation and gift that is perfect for tradeshows, sales person leave behind or a new product introduction. The best part is, these tasty treats are very affordable, making them perfect recession busting promotional gift that will leave a very sweet taste in your customer’s mouth.

Well, I’ve got to go practice my speech for the upcoming Dental Floss Association meeting. If you know any good gum disease jokes, please send them my way. Remember, “Nine out of ten people like chocolate. The tenth person always lies.”