Virgil Winston: Marketing Guru

I know I’m not the only one who peruses Facebook for hours on end looking up old college chums and commenting on my former babysitter’s photos of adorable kittens wearing Halloween costumes even though I am on a deadline. And surely I am not the one person who decides that he simply cannot do another lick of work until he has changed every light bulb in the house, watched a rerun of Law & Order and organized the bookshelf in the den. Admit it; you procrastinate as often as the next person. As much as I would like to believe that my blog is required reading, you are probably reading it right now in order to avoid your inbox. But I’m not one to judge. How can I judge you when I actually cleaned out the garage in order to avoid writing this very blog? Let’s face it; we all do just about anything to avoid doing what we should be doing—especially if what we should be doing feels like a chore. Don’t get me wrong; I love my work. Nothing gives me more pleasure than offering words of marketing wisdom to my legions of followers but I am only human and therefore, I procrastinate. And so do you.

In fact, I’d be willing to bet you have put off ordering personalized holiday cards to send to your top clients, haven’t you? Fortunately for me, Mrs. Winston is in charge of greeting cards so there are currently two hundred and twenty seven (we have a large family) stamped envelopes sitting on the table by the door waiting to be dropped off at the post office by yours truly. Fortunately for you, Rush Imprint understands that most people practice the fine art of procrastination when it comes to sending holiday cards so it’s still not too late for you to order custom greetings. All you have to do is upload your logo and message and you are good to go. But don’t put it off for too long…otherwise you’ll have to resort to sending customized National Bird Day (January 5th) cards.

Now, if you’ll excuse me, I must play a word in my online Scrabble game, dust my “Speaker of the Year” trophy and rearrange my paperclips before I return my editor’s call. Until next time, I leave you with the words of Edward Young, whose procrastinating days are long over, “Procrastination is the thief of time.” Now get back to work!