When you are at a trade show or expo, it is so very important to understand that a first impression can sometimes be your only chance to make an impression to passersby. The term “big personality” can sometimes have negative connotations attached to it but in this specific case, it is a “big personality” that is honed in, professional and of course, effective.
If you are lucky enough to nab a person with a “big personality”, it is important to set them up for success and lead them in a direction of greatness. There are a number of things to help them focus on but during their training, these are the most important factors to check off your list.
When it comes to attending an Expo as a business, you need to really get your creative juices flowing. The keys to expo success are differentiation and maximizing exposure of your brand. Here are some ways to achieve these objectives.
Keep them coming back for more! Get some cool products either from your company (or not) that will get people interested and asking about your company and circling your booth like a shark. If needed, check out a company that has a stellar product to giveaway, even go so far as to ask them to donate it if you put up an ad for them at the booth.
The way to orchestrate the giveaway is to get stickers created with your company logo (branding!) and get your customers to put one on by providing their email, or just by listening to your spiel. Slap the sticker on them so that it is visible. Then, around the time of your choice, go around with your super awesome prize and a camera and give it away to the first person that you see rocking your sticker. Make a big deal and take a picture.
The most important item to remember when running a giveaway is to not compromise your brand identity. Make sure that you have your logo on absolutely everything that you give away, that you are wearing and on your booth.
When you think of the word ‘promotion’ what do you think of? Trade show? Contests? Slogan? Logo? Being Rememberable? All of these things are traits of a good promotional product–promotion is not limited to one venue. Get in the mix and get your company out there into the minds and mouths of the world. You don’t have to physically be somewhere to make an impact with your fantastic promotional items, you can penetrate the barrier online. Here are some things to consider:
Promote your company’s website on everything:
When at a meeting, a social network event or even just bumping into someone on the street, it seems to always end with, “do you have a website?” Well, make sure that you are sharing that information on everything that you give out. This way, people will have access to your homepage and can see what you do and how your company can benefit them.
Find items that fit you and your company:
Make sure that your promotional items are representative of what you do as a company. If you are a computer company, invest in USB drives with your logo/website on it. If you’re an outdoor recreation company, give out backpacks with your information on it, or if you’re a health care company, try branding thermometers or first aid kits.
Give out your stuff online:
Whether you are looking to increase your traffic, get more people to subscribe to your newsletter or just for plain promotional purposes, give your stuff away online! Keep them coming back to your website to sign up for a contest and make sure that you give something away that is worth giving their email address up for. Remember, by giving it away, you are adding value to the consumer’s life and they are promoting for you, carrying your brand and message with them where ever they go!
Rewards and thank you’s:
Loyalty is a strong word in life and especially in business. There’s nothing that says thank you more than gifting them a fantastic product that has function, quality and of course, your information on it.
By giving away promotional products you are giving yourself the competitive advantage. You are standing out amongst the rest by showering your customers with free promotional products that will go a long way in your ‘rememberable’ status in their world. There are so many companies doing so many things, make yours not just another company, but a unique establishment that provides quality.
When we think of saying thank you professionally what do we think of? A card? A phone call? A gift? All of these ideas work, but as we are all learning now more than ever in a fluctuating economy, it is all about standing out and retaining clientele! In order to keep the clients that mean most to you, let them know how much their business means to you and your company. Achieve this by sending a personalized gift that shows how you stand out from their normal professional relationship. They are valuable. And you are valuable. And this gift shows that not only are you professional but personal. This is the mark of a fantastic relationship that hopefully will last for both of you.
The best way to get the gift that speaks all of these ideas is to get a standard gift for high end and important clients from a company that knows and understands the importance of making this impression rushIMPRINT has not only a variety of fantastic gifts and items that will wow your audience, but also will make sure that it is personalized with your company’s logo and name–to remind the receiver just who it is from.
And what is the best way to entice or thank your audience? Food. Chocolate. Salty, sweet, luxurious goodness that represent the things that we don’t always buy for ourselves, but that would make a perfect gift of indulgence. Choose the best type of thank you that you would like to send. Anything from simple cashews with a beautiful personalized box is a good choice or then there is the Celebration Basket that is perfect for when you reel in the big fish that you need to send to the president of the company. The range of mixes and matches are endless.
Overall, it is incredibly important to begin, continue or end a professional relationship with grace and a sense of giving.
Following up at a tradeshow is the ultimate way to paving the success of the show. You may have not made everycent that you were looking forward to making and maybe there was a smaller attendance than expected. Maybe one of your banners or employees didn’t show up. Or maybe the show was a blazing success and you would appreciate even more business to come from it. Well the point is, in any case, you should be following up with contacts made at a tradeshow, promising or not.
Sit down and make sure that you have your list in order. Get your contacts, the little notes that you scribbled on the back of their cards that states who they are and what you talked about (an important thing to do at a tradeshow) and decide if you are going to phone or email them. Possibly you will do both but will do one before the other. Either way, get a plan of action in your hands that can set you up for success.
Immediacy is Key
The longer you wait to connect with a contact made at a show, the longer you risk losing a possible sale. Make sure that the people that you have connected with and that you have got all excited and jazzed about your products has a chance to actually buy what you are selling! The immediacy factor not only shows that you value their business and time, but also shows that you want their business in the first place and more importantly it displays how you do business.
Separate, move on and start over!
As you call, you may have ‘maybes’ and ‘absolutely not’ or even ‘call back when my manager is here’ all of these responses should get you dividing the calls into separate lists. Separate into Hot Leads, Call Backs, and NO. Change the types of lists to whatever you prefer to call them, but the moral of the lesson is: make sure that you are dividing and conquering your lists so that you are eventually getting smaller and smaller lists that you can later divide amongst your staff. Also, pay attention the important Hot Leads list and get the money that you are looking for. After you are done, go over it again until you have no one left to call….this may take some time .
No you say? Well instead…take….
When you get an “absolutely not” it is important to keep them connected and to stay professional at all times. Make sure that you extend yourself in some way–web cast, newsletter or email blasts–to show your appreciation for their time; something that will give their time or company value…free.
Millennials are some of the most important clients that you may not know about. Well, you may ask, if I don’t know them, how can I get to know them and more importantly, who are they? Millennials are a demographic group of people in the world that are over 80 million strong ranging from 18-29 and is strongly influenced and empowered by technology. This large faction has strong political influence and unlimited purchasing power that could turn your company into a multi-million dollar establishment. The key here is to get Millennials into your booth and into your company’s success strategy.
Some of the keys to Millennials is knowing how to attract them and how to harness their power for your company.
Expect content on demand. That’s right, this group wants to watch and find what they want, when they want. With everything from Google to YouTube they have been able to get it. By making your information and product readily available and a large amount of transparency to your company, you will be able to provide it. You can achieve this by providing pre-tradeshow content anywhere from video to text that will inspire and draw their attention to you like a magnet.
Demand and expect free Wi-Fi. Another demand? Of course! This faction wants to be able to connect to their networks-Facebook, Myspace, Twitter, FourSquare, etc. anywhere they go. This is great for you being that you can be the funnel for their information at a show and likely get some worthy shout outs to their friends and contacts. If you want to get crazy, set up a digital camera and incorporate your Millennials into your show exhibits. Video is very big in this target market and a great way to go viral.
Use their online savvy to live and to shop. To really connect a Millennial to your product it would be wise to get all of your social media profiles figured out and set up before a show, this way they can single you out amongst many and easily reach you and buy your product. Also, it is important to know and incorporate this way of thinking into your company. You must market with social media tools for a simple, free and effective way to get through to millions.
Expect to be treated as an equal. Ageism is a fairly common experience with this age group. The thought of “you’re too young to know” or “but how much money could you really have” are the nails in many companies coffins. They have a wide array of influence on the world and on larger companies at many occasions. Wowing the youth can be wowing the world.
New Experiences. More than wanting cool things, Millennials want to do cool things. Create unique experiences on your tradeshow floor with interactive exhibits, live social media sharing areas, live Internet radio shows, unique healthy food cooking experiences, etc. Millennials are naturally curious and believe experiences are a way to invest their time.
Planning for a tradeshow as a company can be a large feat. You need to make sure that you have all of your ducks in a row and that you, your staff and your soon to be clients are set up for success in the before and after moments of the tradeshow. Making sure that you have all the elements of successful time marketing and promoting your company is a very simple and straightforward way of doing business….with yourself.
Establish Event Objectives
This is good for both you and your team to define what your goals are for the trip. This way there is a clear straightforward understanding of what you need to accomplish and you and your team can work together to make a set of rock-stars. Define your objectives that you would like to accomplish in order to have a successful show. Things like product sales, leads generated, image defined and publicity.
Define a Realistic Budget
Define not only what you are willing to spend on the show, but also what kind of return you would like to have from the show. This way you can break down each day in accordance to what you need to make, or even by the hour.
Sales Message: Reel them in!
As you have probably seen, there is the person sitting in their booth saying nothing waiting for you to come to them and ask what they are about. Don’t be this booth! Make sure that you have a clear message (one sentence or statement) that is boiled down to what you do as a company. Convey this with banners, photos posted, and promotional products and of course, your staff.
You don’t only market while you’re at the show; you are marketing before, during and after the show. Before the show, look for radio shows, TV stations, websites or even just plain posting of your company’s information will do fabulous. At the show, you need to be doing your marketing by engaging, talking to and providing information to all potential clients and customers. After the show, make sure to follow up with potential prospects!
Create a Show Stopping Exhibit
This is what makes people stop. Do you have fun music playing that makes people dance and smile? Do you have a game that people can interact with? Or maybe you have killer promotional products that cause a line to form at your booth. Whatever your WOW element is, you need to define it and put it into action.
The last thing you need is staff that won’t able to show up because of negligent travel mistakes. Assure that you, your staff and all of your belongings are going to arrive with ample time to rest, prepare and set up for a successful show.
You and your staff should meet and assure that you met your objectives set for the show. Also, this is a great platform to formulate new ideas and changes needed to make for successful future show.
For many companies, tradeshows are an incredibly important element that is a part of their marketing and trade. If you are one of the many companies that partake in the life of a tradeshow traveler and business maker, it is important to know what to and what not do when you are exhibiting your company face to face. Also, use the following to train personnel and representatives to assure that you have a consistent company image.
Tradeshows are different according to the area, the type and the amount/type of people that you will be exposed to. Do your research and make sure that you will be in front of your perfect client, as tradeshows are a big expense.
Have a Killer Display
Well maybe not KILLER, but make sure that your booth is eyes catching, creative and fun. Nothing is worse than the person trying to sell their product sitting at a table with pamphlets and a chair. Get excited! Bust out your company colors, pictures, give them an idea of what your product would feel like to own.
Hand Outs to Read
Another important element is to give people a proper explanation of what you do. And if you are lucky, you will have a booth full of prospective clients. Make sure that you touch everyone by giving them an information sheet.
Promote your presence
Make sure people that you know and don’t know of you are aware of your presence at the show! Get people to come to the show specifically because of your advertising in advance. Get involved on your social media outlets and shout it from the rooftops!
Have a Giveaway Or Gimmick
Of course every booth has to give every client something that they can remember them by. Promotional items are incredibly important both in burning into your clients memories but also to give them something practical. A USB drive with your company name on it, a pen with your information, even a chip clip! The possibilities are endless. Check out the best promotional products on the market here: http://rushimprint.com
You will have conversations with dozens of people during a trade show. Many of them will give you their name or a business card. Make sure you remember what you talked about and why you saved their card by jotting a note about what you talked about on the back of their business card or on a note pad while you’re at the show.
Train Booth Personnel
Choose your booth staff carefully and be sure they know how to deal with the public. Among the faux pas to avoid (all seen at recent trade shows), are booth personnel who:
- Look unkempt and/or unwashed
- Bad-mouth competitors
- Talk to each other instead of to people passing by the booth
- Sit at the back of the booth and wait to be approached
Have a plan in place for following up on leads as soon as you get home from the show. Don’t wait a month or two to get around to sending information to those who stopped by your booth. By then, the hot prospects are likely to have become good customers for one of your competitors.
These days everyone seems to be riding on the green train. Words like organic, sustainable, eco are beginning to be interwoven into the hearts, minds and mission statements of companies. As a company, it is important to show your dedication to the environment and your interest in keeping what you put into the world green. Now not all of us can always be green in everything that is business. But when it comes to buying promotional products for your company, thinking about the environment is not out of reach.
Sticking to environmental products can reduce your carbon footprint, or the amount of carbon that is emitted in order to keep your business running. It also can contribute to supporting sustainable materials, or renewable materials within the products that you are buying.
With rushIMPRINT, you can not only get the new swankiest and affordable promotional items for your company, but you can also make it eco friendly. Whether you are looking for a simple, yet practical reusable tote, or an elegant bamboo plant, you are destined to wow and last in your clients minds for a long time. Don’t forget to browse the entirety of the solar section featuring a variety of gadgets and gizmos that will not only last for a client much longer than the average promotional item but will bring a little bit of green to their lives too.
When buying promotional products you are forced to look at your budget. In a shaky economy is is incredibly important to stay smart with your cash but also to keep your sales numbers high. What better way than to use promotional products that are practical and affordable? RushIMPRINT has an entire section dedicated to products under $1. The products include spiral notebooks, chip clip magnets, pencil sharpeners and an entire section of stress relievers, and of course, the edible candy section
When at a tradeshow or any other event, it is so important to have something to give the customer. You want them to go home and to have the name of your company physically on them. When giving away something practical, the item will be burned into their memories. Grab their attention and get them to visit your site, or call your info number or even better, to recommend you in conversation. The point is to get yourself out there!
In an economy where fluctuations are certain, it is important to keep a connection with your potential customers and clients. What better passive way to be available to them than to make available practical, fun products for them, that won’t break your bank account.