Ways to Show Appreciation

In business, it is important to recognize the hardworking employees. Making sure to take time to give them the recognition they need is important to a company’s functionality and overall health. Many of the reasons to give awards to employees include term of service, productivity, sales, and more.

Thanks for being with us. Longevity of service is one of the biggest reasons a company gives employee awards. Every year of service saying thank you can be a fantastic way of letting them know you appreciate their loyalty and hard work. Some companies may start with a pen, then a mug, a plaque, and so forth. This appreciation can build incentive to stay.

Thanks for your hard work. Another reason to give employees’ awards is to show the people that you care about how hard they are working. Managers can be slow when it comes to rewarding others for their hard work. The best way a manager can reward an employee is by giving a thoughtful gift rather than bringing in donuts for the staff on Fridays (however I’m sure this is very much appreciated!)

Great job on your sales numbers! Sales employees often fight it out for the most sales in a team. They may be competing for the highest sales to earn a vacation somewhere or even for employee awards given by the company. It is common for companies to give big glass awards for top sellers as well as intangible items like vacations.

Best of….Employee awards are a brilliant idea because they work to build encouragement and motivation within the employees. This kind of positive reinforcement can cause more productivity creating a competitive edge in the businesses, and works to motivate the workforce.

There are many reasons to give employee awards to staff members in any business. The employees are the bread and butter of most organizations and could use recognition and appreciation to keep the cogs in your business well oiled and working fabulous.

Magnify Yourself

As a business owner, have you ever thought to yourself, “I gave them my business card, but they will throw it away or store it with all of their others”? You want to stand out and not only that but you want them to think of you the minute that they have the need for your services.

The best way to stick with people is to get a magnetic business card, especially if you are in the service industry. You might not always be needed but want to be the first on a customer’s mind when they are in need of your services. Being on someone’s fridge provides this service to you and for them holds their coupons, kids accomplishments and to do lists to their fridge.

Let’s just state the obvious here, refrigerators are used frequently. You could almost call it the local watering hole in a home. People living and visiting the home eat and talk there. Having your business card on the fridge lets you have hundreds of opportunities to be remembered in a future clients mind.

With many clients it is all about the “first number I see” concept. Although this may not be the best way to choose a business, it is a fact of business. Get in on the secret and get your business up on people’s fridges before your competition does!

Promote With Success!

Promotional products are one of the safest ways to get into people’s minds and personal or business radars for a long time. They provide a constant reminder that people should be using your services and products. However, there is a right and a wrong way to match your company’s image and objective to promotional products. Some things to consider:

I want it and need it

Coming away from a trade show, it is easy to have a plethora of things that you don’t need and will surely throw away the minute you get back to your office. Make sure that what you are giving away will stay in people’s lives for a time to come. Pads of paper, pencils, and pens are all good examples. Think of an item that will stick around for awhile and that will be used.

Quality vs. Quantity

When it comes to having products that stay in people’s lives for a long time without breaking, running out (of whatever it has) is going to require that you buy quality products. Spending a bit more on each item to ensure quality and longevity can make the huge difference for making sure your items aren’t likely to end up in the trash.

Designing for Success

Make sure that when you have a product, that you are giving the three most important things out to your consumer: business name, website, and logo. Now you may have to improvise a little….you may not be able to fit all three together. Always have a business name and website, if you can fit a logo on, do it!

Big Personality, Big Difference

When you are at a trade show or expo, it is so very important to understand that a first impression can sometimes be your only chance to make an impression to passersby. The term “big personality” can sometimes have negative connotations attached to it but in this specific case, it is a “big personality” that is honed in, professional and of course, effective.

If you are lucky enough to nab a person with a “big personality”, it is important to set them up for success and lead them in a direction of greatness. There are a number of things to help them focus on but during their training, these are the most important factors to check off your list.

Say Thank You Personally and Professionally

When we think of saying thank you professionally what do we think of? A card? A phone call? A gift? All of these ideas work, but as we are all learning now more than ever in a fluctuating economy, it is all about standing out and retaining clientele! In order to keep the clients that mean most to you, let them know how much their business means to you and your company. Achieve this by sending a personalized gift that shows how you stand out from their normal professional relationship. They are valuable. And you are valuable. And this gift shows that not only are you professional but personal. This is the mark of a fantastic relationship that hopefully will last for both of you.

The best way to get the gift that speaks all of these ideas is to get a standard gift for high end and important clients from a company that knows and understands the importance of making this impression rushIMPRINT has not only a variety of fantastic gifts and items that will wow your audience, but also will make sure that it is personalized with your company’s logo and name–to remind the receiver just who it is from.
And what is the best way to entice or thank your audience? Food. Chocolate. Salty, sweet, luxurious goodness that represent the things that we don’t always buy for ourselves, but that would make a perfect gift of indulgence. Choose the best type of thank you that you would like to send. Anything from simple cashews with a beautiful personalized box is a good choice or then there is the Celebration Basket that is perfect for when you reel in the big fish that you need to send to the president of the company. The range of mixes and matches are endless.

Overall, it is incredibly important to begin, continue or end a professional relationship with grace and a sense of giving.

Follow Up Rules and Importance!

Following up at a tradeshow is the ultimate way to paving the success of the show. You may have not made everycent that you were looking forward to making and maybe there was a smaller attendance than expected. Maybe one of your banners or employees didn’t show up. Or maybe the show was a blazing success and you would appreciate even more business to come from it. Well the point is, in any case, you should be following up with contacts made at a tradeshow, promising or not.
Plan ahead

Sit down and make sure that you have your list in order. Get your contacts, the little notes that you scribbled on the back of their cards that states who they are and what you talked about (an important thing to do at a tradeshow) and decide if you are going to phone or email them. Possibly you will do both but will do one before the other. Either way, get a plan of action in your hands that can set you up for success.

Immediacy is Key

The longer you wait to connect with a contact made at a show, the longer you risk losing a possible sale. Make sure that the people that you have connected with and that you have got all excited and jazzed about your products has a chance to actually buy what you are selling! The immediacy factor not only shows that you value their business and time, but also shows that you want their business in the first place and more importantly it displays how you do business.

Separate, move on and start over!

As you call, you may have ‘maybes’ and ‘absolutely not’ or even ‘call back when my manager is here’ all of these responses should get you dividing the calls into separate lists. Separate into Hot Leads, Call Backs, and NO. Change the types of lists to whatever you prefer to call them, but the moral of the lesson is: make sure that you are dividing and conquering your lists so that you are eventually getting smaller and smaller lists that you can later divide amongst your staff. Also, pay attention the important Hot Leads list and get the money that you are looking for. After you are done, go over it again until you have no one left to call….this may take some time :) .

No you say? Well instead…take….

When you get an “absolutely not” it is important to keep them connected and to stay professional at all times. Make sure that you extend yourself in some way–web cast, newsletter or email blasts–to show your appreciation for their time; something that will give their time or company value…free.

Unleash the Power of the Millennial

Millennials are some of the most important clients that you may not know about. Well, you may ask, if I don’t know them, how can I get to know them and more importantly, who are they?  Millennials are a demographic group of people in the world that are over 80 million strong ranging from 18-29 and is strongly influenced and empowered by technology. This large faction has strong political influence and unlimited purchasing power that could turn your company into a multi-million dollar establishment. The key here is to get Millennials into your booth and into your company’s success strategy.

Some of the keys to Millennials is knowing how to attract them and how to harness their power for your company.


Expect content on demand. That’s right, this group wants to watch and find what they want, when they want. With everything from Google to YouTube they have been able to get it. By making your information and product readily available and a large amount of transparency to your company, you will be able to provide it. You can achieve this by providing pre-tradeshow content anywhere from video to text that will inspire and draw their attention to you like a magnet.

Demand and expect free Wi-Fi. Another demand? Of course! This faction wants to be able to connect to their networks-Facebook, Myspace, Twitter, FourSquare, etc. anywhere they go. This is great for you being that you can be the funnel for their information at a show and likely get some worthy shout outs to their friends and contacts. If you want to get crazy, set up a digital camera and incorporate your Millennials into your show exhibits. Video is very big in this target market and a great way to go viral.

Use their online savvy to live and to shop. To really connect a Millennial to your product it would be wise to get all of your social media profiles figured out and set up before a show, this way they can single you out amongst many and easily reach you and buy your product. Also, it is important to know and incorporate this way of thinking into your company. You must market with social media tools for a simple, free and effective way to get through to millions.

Expect to be treated as an equal. Ageism is a fairly common experience with this age group. The thought of “you’re too young to know” or “but how much money could you really have” are the nails in many companies coffins. They have a wide array of influence on the world and on larger companies at many occasions. Wowing the youth can be wowing the world.

New Experiences. More than wanting cool things, Millennials want to do cool things. Create unique experiences on your tradeshow floor with interactive exhibits, live social media sharing areas, live Internet radio shows, unique healthy food cooking experiences, etc. Millennials are naturally curious and believe experiences are a way to invest their time.

Plan for Success: Outline Your Tradeshow Experience

Planning for a tradeshow as a company can be a large feat. You need to make sure that you have all of your ducks in a row and that you, your staff and your soon to be clients are set up for success in the before and after moments of the tradeshow. Making sure that you have all the elements of successful time marketing and promoting your company is a very simple and straightforward way of doing business….with yourself.

Establish Event Objectives

This is good for both you and your team to define what your goals are for the trip. This way there is a clear straightforward understanding of what you need to accomplish and you and your team can work together to make a set of rock-stars. Define your objectives that you would like to accomplish in order to have a successful show. Things like product sales, leads generated, image defined and publicity.

Define a Realistic Budget

Define not only what you are willing to spend on the show, but also what kind of return you would like to have from the show. This way you can break down each day in accordance to what you need to make, or even by the hour.

Sales Message: Reel them in!

As you have probably seen, there is the person sitting in their booth saying nothing waiting for you to come to them and ask what they are about. Don’t be this booth! Make sure that you have a clear message (one sentence or statement) that is boiled down to what you do as a company. Convey this with banners, photos posted, and promotional products and of course, your staff.

Marketing Plan

You don’t only market while you’re at the show; you are marketing before, during and after the show. Before the show, look for radio shows, TV stations, websites or even just plain posting of your company’s information will do fabulous. At the show, you need to be doing your marketing by engaging, talking to and providing information to all potential clients and customers. After the show, make sure to follow up with potential prospects!

Create a Show Stopping Exhibit

This is what makes people stop. Do you have fun music playing that makes people dance and smile? Do you have a game that people can interact with? Or maybe you have killer promotional products that cause a line to form at your booth. Whatever your WOW element is, you need to define it and put it into action.
Travel Arrangements

The last thing you need is staff that won’t able to show up because of negligent travel mistakes. Assure that you, your staff and all of your belongings are going to arrive with ample time to rest, prepare and set up for a successful show.

Post Mortem

You and your staff should meet and assure that you met your objectives set for the show. Also, this is a great platform to formulate new ideas and changes needed to make for successful future show.