Promotional products are one of the safest ways to get into people’s minds and personal or business radars for a long time. They provide a constant reminder that people should be using your services and products. However, there is a right and a wrong way to match your company’s image and objective to promotional products. Some things to consider:
I want it and need it
Coming away from a trade show, it is easy to have a plethora of things that you don’t need and will surely throw away the minute you get back to your office. Make sure that what you are giving away will stay in people’s lives for a time to come. Pads of paper, pencils, and pens are all good examples. Think of an item that will stick around for awhile and that will be used.
Quality vs. Quantity
When it comes to having products that stay in people’s lives for a long time without breaking, running out (of whatever it has) is going to require that you buy quality products. Spending a bit more on each item to ensure quality and longevity can make the huge difference for making sure your items aren’t likely to end up in the trash.
Designing for Success
Make sure that when you have a product, that you are giving the three most important things out to your consumer: business name, website, and logo. Now you may have to improvise a little….you may not be able to fit all three together. Always have a business name and website, if you can fit a logo on, do it!