Big Night

Virgil Winston:Marketing Guru The Academy Awards Show is this Sunday and my wife has never been more excited. She loves watching the Red Carpet arrivals and who can blame her? I especially enjoy Joan Rivers because chances are she will say exactly the wrong thing to the wrong person at the wrong time and the […]

Mood Music

Virgil Winston:Marketing Guru My daughter told me about a Canadian study on the effect of music listening on work performance. It turns out, listening to tunes while working leads to improved performance. The study seemed to indicate that at least part of the reason workers produced more work at a faster pace was because hearing […]

Jury Duty

Virgil Winston:Marketing Guru Like most people, I tried everything in my power to get out of doing my civic duty and duck the Jury Summons that showed up like a bright pink demon in my mailbox. I’m all for trial by jury and the constitutional rights our forefathers fought so hard for, but somebody else […]

Word Love

Virgil Winston:Marketing Guru I was reading the dictionary last night and came across some interesting items. I realize that to some, Webster’s Dictionary may not be an obvious choice for bedtime reading but as an insomniac and word junky, it’s one of my favorite distractions. The problem is, I often find myself so caught up […]

Cupid’s Away

Virgil Winston:Marketing Guru As a marketing man, I thoroughly appreciate the concept of Valentine’s Day even if, as a husband it makes me sweat. There is no doubt Cupid’s Day offers a big boost to flower, chocolate and lingerie sales just to name a few. Truth be told, all you need to do is add […]

A Stitch In Time

Virgil Winston:Marketing Guru I spent most of last night in the emergency room with my youngest son. As anyone raising boys can attest to, it’s dangerous business. This latest trip was the result of little Al’s decision to climb to the top of the jungle gym to see if his Superman cape worked. It didn’t. […]

The Race is On

Virgil Winston:Marketing Guru As serious movie fans are aware, Oscar nominations were announced last week. It seems that the popular film, “Dreamgirls” didn’t received a nomination but two of it’s stars did. If you believe the press, Jennifer Hudson has the Best Supporting Actress statuette locked up. Everyone’s favorite dream girl has officially made it, […]

The “C” Word

Virgil Winston:Marketing Guru I was supposed to attend the Houston Chatchkis and Collectibles Association’s (HCCA) Annual Meeting where I heard that a promotional product dating back to 100 A.D. would be on display. Unfortunately my new assistant got a little confused and booked me a ticket to the HCCA Compliance Academy in San Francisco. As […]