A friend of mine works for a professional hockey team in their sales department. We were discussing customer relationships and the difference between types of customers. He was talking about how season ticket holders have an emotional commitment to the team, while group customers require a unique one-time experience to effectively lock them in as […]
Imagine the year is 1990, only 20 years ago. Someone asks you a random question: Who was the 2nd person to sign the Declaration of Independence? In 1990, where would you find this info? You could ask someone that may know or find it in a history book or encyclopedia, if you had one. You […]
Three words, The Pittsburgh Pirates. I love going to their games and getting score updates on my phone. I’ve been to about four games this year and hope to go to more next year. What is your favorite thing to do? You should take a few hours or a day to remind yourself why life […]
So, you want to be wildly successful? I just figured out the key ingredient in ascending to where I want to be. I, you, all of us really, need to start focusing on the next two words: BE AWESOME! “Awesome” might be one of the most overused and undervalued words in our language; it is used […]
Information is more accessible today than any other time in human history, and with that ease of access comes a new responsibility to consistently market yourself for who you are and who you want to be. Let’s face it, most of our businesses aren’t Apple, Nike, McDonalds, Starbucks, or Wal-Mart, and most of us aren’t as recognized as Michael Jordan, […]
I was having a conversation with a friend of mine the other day discussing some of the more difficult aspects of his job. My friend works for a professional sports team and is responsible for ALL of the promotional products, giveaways, and half-time events. During our chat I had a few “A-Ha!” moments about finding the right […]
Linda says…. “Smile Over The Phone” Many people already do not enjoy talking on the phone, so make their experience delightful by following a few simple practices. A customer, client or business partner always want to speak with someone that is happy, energetic, enthusiastic and knowledgeable, if you keep a smile in your voice the […]
Summer is almost over and it’s time for the kids to start gearing up to go back to school! For business owners in college towns this can be a magical time of year for promoting your business and raising brand awareness. With so many young people mobilizing in preparation for fall classes, now is your […]
Businesses that thrive need to have a powerful strategy in order to help growth everyday. Check out these 5 straightforward ways to getting your company on board for business. Positioning This is the bridge that connects everything together. It is one of the most important components in any business strategy as it creates brand equity […]
Almost everyone has taken a vacation. Whether it’s a short or a long one, it helps to plan ahead. Knowing where you’re going and what you’ll be doing will be the reasoning for what you pack. Step #1 Buy a planner Like me, if you always feel like you’re forgetting to pack something, you can […]
Bringing customers back and keeping your current customers happy is one of the most important and at times, most difficult things to accomplish in the life of your business. The steps go beyond simple customer service. The items below are ones that will lead you to distinguishing yourself from the competition. Stick to these steps […]
When you are creating a logo for your company, you want to be remembered. You want people to stop, glance, (hopefully) stay, and ultimately buy your products. While developing a logo as part of your brand, remember that brands should be: Memorable Remembering a logo is to remember a company and, ideally, what they stand […]
