Virgil Winston: Marketing Guru

2006 was a banner year for branding and I am proud to have had a hand in helping plaster the names of thousands of companies on some of the most unique promotional items to hit trade shows, gift bags and celebrity golf tournament/fashion show/charity dinners this side of the Mississippi. Come to think of it, I did pretty well on the other side of it too. Who can forget the Click-Switch Pocket Light, Staple-less Stapler or the Robot Series Roll Up Calculator? As you know, I don’t like to brag but I do believe in celebrating one’s accomplishments and sometimes the best person to give you a pat on the back IS you, or in this case, me.

My first thought was to celebrate the conclusion of a great year by popping open the bottle of bubbly that has been collecting dust on the top shelf of our pantry. Then I came across the following disturbing factoid. “You are more likely to be killed by a champagne cork than by a poisonous spider.” Which is a very good reason to steer clear of the bubbly stuff this New Year’s Eve. Let’s face it, the good stuff is on the pricey side and I don’t think the fact that if you put a raisin in a glass of champagne, it will keep floating to the top and sinking to the bottom is a compelling enough reason to risk a hang over or do serious damage to your finances. If you still think champagne is the only way to ring in the New Year, I have a solution that is both festive and classy. Oh, and it still allows you to promote yourself and your company while thanking clients, colleagues and employees for a great year.

Our 1-Ounce Chocolate Champagne Bottle is the perfect way to spread holiday cheer to everyone on your list, even the tea totalers. And don’t worry about causing dieters to ditch their New Year’s resolutions; at only 1-ounce, this gold or silver foil wrapped treat won’t break your bank or the recipients scale.

My wife and I plan to tune in to Dick Clark’s New Year’s Rockin’ Eve. Watching that ball drop in Time’s Square is a thrilling experience as it is but this year is special because Ryan Seacrest has agreed to wear the promotional earmuffs I created. They play Auld Lang Syne in seven languages while keeping your ears warm. Yes sir, 2007 promises to be a very good year indeed.