February was declared the ‘National Heart Month’ not just because Valentine’s Day falls within the month, but more importantly, to remind us about the importance of a healthy heart. You see, heart disease is the number one cause of death among both men and women in the United States. More than 2,000 Americans die of heart disease everyday. That’s about two people every minute.
Heart attacks are caused by high blood pressure, smoking, high cholesterol, and many other factors. But experts also point to mental stress as a big contributor to ‘unmasking’ an otherwise latent heart disease. Negative emotions like frustration, anger, and even intense boredom can actually trigger heart attacks in someone who is at risk.
Luckily, there are many things we can do to significantly lower our risk of getting heart disease. We can swear off smoking, start eating right, and actually find time to exercise, but I prefer to start with the simplest technique – using an anti-stress ball. I have several of them in all shapes and colors lined up on my desk, all perky and just instantly comforting. I slip one in my pocket so that I could easily squeeze it every time I feel stress kicking in.
Anti-stress balls are designed to soften your hand wrist muscles, increase blood circulation and therefore help the heart. But aside from that they’re just cute, like this one from our ‘stress relievers’ section:
Sometimes, the simplest solutions really work best.
February 14 is fast approaching and we expect more orders for Valentine’s Day-related items, such as our best-seller, the Valentine Heart Stress Reliever.
It’s a nifty little gift item that I personally like because it looks great and is very functional. You squeeze it to relieve stress and therefore promote your heart’s health. And if that’s not cute enough, there is also this:
These adorable teddy bears wear shirts customizable with your message or logo. Customers of every age will surely love them.
But why limit your giveaways to just the usual Valentine’s day items? There are a lot of other ‘less common’ choices out there, if you know where to look. I recommend candy bags, chocolate pouches, mints, and even fancy cheese.
And if you really want something quirkier (but just as Valentine-y), try our ‘Chocolate Computer Floppy Disk’ that comes in an attractive gift box – perfect for the sweet tooth techie. Your company’s message can be imprinted on the floppy disk-shaped chocolate itself!
I’m a geek, and when we geeks get our hands on the internet, we go to eBay to surf for the most, well, geeky things. So it’s no accident that I spotted this set of collectible Star Wars drinking glasses – the same ones Burger King gave out when the first Star Wars movie came out.
Picture from eBay
See, this is what’s great about promotional products – they last a lifetime and more. Any promotional item remains valuable for as long as it can still be used, or in this case, collected.
And this is why promotional items are considered to be one of the cheapest forms of advertising. By the time your recipients throws it away or stashes it in the attic, it would have already long justified its original manufacturing cost. If you’re lucky, your promo item may even become a collectible – and sell for more than its production price. This is NOT the case with more expensive TV or radio ads, which expire the moment it finishes. That’s money down the drain, instantly. Your intended audience may never even hear or see your ad, much less remember your name and product.
Now back to the Burger King drinkware. I have to be aggressive. There’s only a few days left before someone buys this from right under my nose. This means only one thing: I will have to do what only what a true Star Wars – and promotional products fan – will do in a situation like this. I will bid. May the force be with me.
Rushimprint is like the Jaguar of the promotional products industry – we do everything at warp 9.9, 24 hours a day. Since we specialize in providing promotional products in a flash, we have no time to rest. I start the day getting client orders, then sprinting from one production to another, then coordinating with suppliers from everywhere – all throughout making sure that everyone is happy. And believe it or not, I’m not complaining.
How do I do it? I wear this around. Client deadline fast approaching. Squeeze. Volume snowball. Squeeze. Unexpected delay from supplier. Squeeze. This simple contraption, if I may call it such, is my best friend – and many other people’s, apparently. Sales of stress balls have doubled every year for the past three years. And because they come in all shapes and sizes, no one will ever get tired of them.
More reasons to squeeze
I’m expecting more work in the next few days because more and more businesses are ordering our promotional products. Who can blame them when promotional products are too good to not use? They work like magic. Thirty nine percent of the people who receive promotional products recall the names of the advertisers as long as six months after they received it. According to the most recent study conducted by LJ Market Research, respondents’ ability to recall the name of an advertiser on a promotional product they had received is up to 76 percent! That’s about 23 percent higher than name recall from traditional print ads!
So it doesn’t look like I’ll be getting any rest soon, but that’s okay. Believe it or not, the thrill of making clients too happy beats the kick of coffee.
And yes, I still do get late night phone calls from frantic clients who need hundreds of promotional products right away. As in tomorrow. (Squeeze).
But hey – that’s why I’m here.