Posts Categorized: Seasonal Promos

Paper versus PDAs (again)

I don’t know of you remember my previous entry about why I prefer padfolios to PDAs. I said that they are much simpler, less redundant, and easier on the eye that their electronic counterparts. Well, guess what – I found more reasons. A shipment of these padfolios came in today, and I of course had… Read more »

Choose your pens wisely

In the United States alone, more than two billion pens are manufactured every year. Pens are still among the most widely-used writing instruments – whether ballpoint, fountain, soft-tip, or roller-ball. Unfortunately, not all pens are kept or used by recipients. In fact, some 1.6 billion pens are thrown away annually. How do you make sure… Read more »

Promotional tools (Part 2)

I thought of writing another entry related to tools as promo items because I came across a rather interesting idea from Theodore Levitt (Harvard Professor Emeritus). He said that over 250 million quarter-inch drill bits are sold every year, but that nobody wants a quarter-inch drill bit. What people really want are quarter-inch holes. True… Read more »

Promotional tools

Probably one of the most hardworking promotional items is multi-piece toolkits, which enable people to work on basic projects even when they are miles away from their toolboxes. You can give basic multi-head screwdrivers, pliers, or knob drivers (among many other basics). Move up the promotional tools range and you can give advanced 25-piece toolkits,… Read more »

Back to basics

Credit it to the hip-ness of caffeine or plain old usefulness. Whatever the reason, mugs are still one of the top-selling promotional products. Here at rushIMPRINT alone, we sold a record number of mugs in the last 3 months! Some of our best-sellers The trend is not exclusive to our industry. Even gourmet retailers are… Read more »

Shoe horns

The shoe horn may be reclaiming its glory, and may quickly become as indispensable as a hairbrush or comb. That’s right – these little plastic scoops are making their way back into shoe cabinets, and quickly. Shoe horns are not readily available in shoe stores these days, so people who receive them as promo items… Read more »

Insulated mugs

When I started working at rushIMPRIMT some years ago, one of my first assignments was to help a radio station choose promotional items to give to its employees for its anniversary party. The station employed only about 40 people, and they were pretty close-knit. It was important for me to find a promotional product that… Read more »

Lip Balm…..Who Knew?

Every pocket, every handbag, every dresser, or every bathroom in the United States probably has a stash of lip balms. So popular are lip balms, in fact, that brands like ‘Lotta Luv’ has sold more than 30 million of these products during the past two years, and the brand ‘Leashables’ ships out about 1.5 million… Read more »

PDAs versus paper folios

I thought I was the most technologically-backward person this side of the country, until I read this: Most people still prefer traditional paper folios to personal digital assistants (PDAs). And it makes sense, really. Many carry phone numbers in their cell phone, and therefore do not need electronic organizers to do that for them. Most… Read more »

High-tech promo products (part 3)

More great news: some 73 percent of recipients of promotional products use the product at least once a week, and a whopping 45 percent use it at least once a day. This is especially true for technology promo items that take over almost every office desk in America (and some coffee shop tables, too). Some… Read more »