Every business and organization is constantly seeking out new ways to boost their reputation and brand awareness. One great and affordable way to do so is to invest in quick and practical tradeshow promotional gifts. Here are a few effective ways to increase brand recognition at tradeshows that will not break the bank.
Promotional pens are one of the best marketing tools and are one of the most popular items found at tradeshows. They are very affordable and extremely handy (no pun intended). Everyone uses pens; everyone also passes along pens, so when you invest in personalized pens you’re exposing your brand to so hundreds and sometimes thousands of people.
Another great item that can increase your brand recognition is a personalized tote bag imprinted with your company logo and company colors. Think about it, when people attend tradeshows they are given so many items with only two hands and would benefit greatly having somewhere to put everything. Not to mention your competitors horror when they see your companies tote holding their items. It’s a walking advertisement and makes the consumers’ life easier!
A keychain is a fun way to get creative. Key chains are a great way to ensure recognition even after the event. You can customize them with information, logos, colors and even shapes. The possibilities are endless no matter what you choose.
Your goal should be to show your marketing message everywhere and however you do that is up to you but try to be creative and think practical! Make your next tradeshow successful by handing out as many promotional gifts and practical items as possible!
A great way to create synergy within the office is to get everyone involved in participating in a recreational sports league. Not only does it get everyone active and outside, but it is also a great way to have fun on and off the field while representing your company and increasing brand awareness.
Our services make it easy for you to increase brand recognition in an exciting way. From t-shirts to hats, we can provide your company with the necessary accessories to create a successful, good looking team.
The best part about rushIMPRINT is that YOU decide not only what you want, but exactly how you want it. No matter which style you choose, be sure to get your company team colors.
Customized promotional athletic equipment is a wonderful way to get your company unified and excited for any sport leagues, not to mention intimidates the other team. Add names, individual numbers and company logos, this is a great way to show team unity all while looking good!
rushIMPRINT offers promotional t-shirts, hats, water bottles and duffel bags at great low prices and we currently have a Close Out Sale on Old Glory Sandwich Caps now at just $4.73/each. We can have it to you within just 3 days, after all we are known for our rush services
What is better than being able to pick all the accessories and apparel for your company team which also reflects your branding and team spirit? Not much, besides winning the game…
According to, “An Overview of the Nonprofit and Charitable Sector” report drafted in November of 2009, over 1.5 million nonprofits are registered in the U.S., nearly 64 percent of them public charities, nearly 8 percent private foundations, and 29 percent other types of nonprofits. With so many nonprofits in this country, there is a lot of need for funding and services. As our economy starts to repair we’re still seeing a lack in money from both businesses and consumers. Giving is harder now more than ever but the nonprofit sector still needs the support.
One idea to help these organizations is by donating corporate gifts instead of cash. Never underestimate the value of giving, no matter the size of the contribution or the product that is being given. All nonprofits need money and funding, but many of them need other items to help them continue running and promoting their cause. Donating logoed coffee mugs, pens, key chains or t-shirts could help a nonprofit tremendously. They could sell these products at events, give them away as corporate gifts to their investors, volunteers and clients, which will add value to these people, but also help brand their company and spread their logo and message to the world.
Brainstorm ways your company can give to a nonprofit that represents a cause that is in line with your company’s mission and values. If you can’t give cash, is there something else you can donate?
Last month we donated some logoed wooden photo frames to the Portage Community Center. Today we got this wonderful letter and photos from them, so we thought we would share them with everyone!
“On behalf of the Portage Community Center and its volunteers, I would like to thank you for your donation of 50 picture frames to the 2010 volunteer recognition dinner.
The volunteer recognition dinner is our way of saying, “Thank You!” to our volunteers. We would not be able to make a difference in this community if it were not for the help of our volunteers. Your frames donation gave us the opportunity to show that our volunteers are special to us. Inside the frame, we placed a picture of the volunteer doing an act of service or at a previous volunteer dinner. If we did not have a picture of them we placed a note in the frame that let them know that we would fill the frame soon. Your donation to this event is sincerely appreciated and well received by its recipient.
“I would have to say that this is the best gift that I have ever received as a volunteer”
“Tell the company that did this that I am very excited about my gift”
“Make sure you get me the contact information for rushIMPRINT. I need to tell my church about them. This is great”
“It is great to see that even company’s outside of Portage show their support to other towns.
What more is there to say, but Thank You again for your generous support of the Portage Community Center, our volunteers, and our mission to make life better! We look forward to hopefully working with you again in the future.”
Thanks for reading!
When you’re launching a new web site, you better come up with something creative to stand out. After all, a new web site on its own simply isn’t news. But how about a web site launch in conjunction with an online promotional video that has nearly 3 million views? now that’s news.That’s exactly what distributor firm Clayton Kendall (asi/162968) did earlier this year when it launched its new www.rushtshirts.com web site. To attract attention for the launch of its new business, Clayton Kendall decided to hire two YouTube stars to create and star in the video. The duo used stop-motion technology (also known as stop-action or frame-by-frame), along with 220 individually-printed t-shirts, to show the capabilities that Clayton Kendall had. The video can be seen here: www.youtube.com/watch?v=DKWdSCt4jGE “We wanted to create a video that exemplifed our T-shirt concept, was entertaining and had mass appeal to both a business-to-business and business-to-consumer audience,” says Dan Broudy, vice president of Clayton Kendall. “We hired two YouTube stars and it was their idea to use stop-motion animation and to approach this from a T-shirt battle scenario. it was a fun project.” it was also a project that brought lots of attention in the form of online clicks both to the video and to Clayton Kendall’s new web site. The video shows the two stars battling it out to create the fastest and most creative T-shirt. in a fast-moving video, the two put on and shed a total of 220 individual T-shirts. In all, it’s a professionally produced and compelling video that absolutely fulfiled the goals of this distributorship to increase awareness for a new online business and to sell T-shirts. “We wanted to garner maximum exposure for the new web site,” Broudy says. “within four weeks of posting the video, we had over 2.5 million views. it brought a lot of traffic to our web site, and informed 2.5 million people of our existence. Sales for the T-shirts are going strong, and we have been selling them all over the world. in fact, sales are still coming in for the T-shirts from the video, and we have had many custom T-shirt orders as a result of the video.” – AC
Flash drives, thumb drives, jump drives – I have no doubt if you have not used one, at the very least you have seen them. BUT… just in case you were living on an unchartered desert isle island with Gilligan and crew, A Flash Drive is a small drive that connects to a computer directly through a USB port. It is both PC and Mac compatible, and gives you a portable way to transfer files between computers.
Our industry is inundated with them. It is THE item to give away. You can preload with a presentation and then give to a client. You can get them in different shapes, combined with a pen,
printed with full color art, printed with individual names, and they are becoming more eco-friendly, being build from more recyclable materials. Now if you really want to get functified… for as low as 250 units, you can order your usb in a CUSTOM SHAPE. The shape of your logo, of a product, you name it. It can be done.
USB’s are also becoming faster. This year they came out with the 3.0 speed, which means faster transfer time (up to 10 times faster). That is thing about technology… just keeps getting faster.
If you have any USB questions or needs… you know the dude to contact. Email me dbroudy at rushimprint.com. I will hook you up.
Thanks for listening. Have a great weekend.
First it was the Pharmaceuticals, and now it’s the Tobacco Companies. Tobacco companies will no longer be allowed to distribute branded merchandise under new provisions enacted by the Food and Drug Administration. The ban has already been in place for over ten years in all but four states as a result of a 1998 legal settlement (Florida, Minnesota, Mississippi and Texas had reached separate agreements).
Beginning June 22nd, the ban goes into effect nationwide and covers all tobacco companies and retailers. “The regulations being announced today are designed to prevent our children from becoming the next generation of Americans to die early from tobacco-related illnesses,” said Howard K. Koh, U.S. assistant secretary of health.
The FDA has also created a number of additional advertising restrictions. Tobacco companies are not allowed to provide free samples of cigarettes, offer any type of gift or other item(s) with purchase of tobacco products and cannot be a brand name sponsor for athletic or entertainment events.
A spokesman for R.J. Reynolds Tobacco says that most of the rules announced have already been followed by tobacco companies. Violators may be subject to everything from warning letters to criminal prosecution. The FDA did not have authority to pass such provisions until Congress passed legislation last year, enabling the FDA to regulate tobacco for the first time. In other words, the FDA ain’t playin’ folks.
So what do we do now? Well, if you can’t beat them, join them. It’s a great time to promote QUIT SMOKING campaigns and raise awareness. Design some cool tee-shirts with anti-smoking mantra, chew some gum, get into fitness… as long as you buy it from me, you are at least stepping in the right direction.
Thanks for listening. Have a great day.
Too often in this industry, the client will be looking for the next coolest item. The newest craze, something hip, sleek, sexy… in other words, the promotional product version of me. Now I know what you are thinking. That was a disturbing image you did not need to be burdened with. The odds are, you are you probably right. But I want you to keep something in mind. The greatest, most powerfully delivered promotional item is not the greatest product necessarily, but the combination of the vivid art that is imprinted on it, and how it is packaged and delivered.
Take a tee shirt for example. There is nothing inherently clever or special about a $2 tee shirt. Yet, when covered with a vivid specific artistic imprint, it becomes a canvas. A canvas that can sell in the $20 – $30 range. I know, right? I once bought a tee shirt for $75 at a Madonna concert for my wife. Yes she made me go to the concert, but you are missing the point. There is no greater walking billboard than the tee shirt. You can imprint the front, the back, and the sleeves. You can customize the label. Billions of people wear them every day. Everyone you know has them.
If you want to get creative, if you want to get funky, if you want to drive home a specific message to the recipient of the promotional item or decorated apparel item, spend more time making the graphics jaw dropping, then trying to find the coolest new item. The odds are, if you give your client something that is useful, with artwork that is powerful and vibrant, and is packaged in a manner that reeks of being a GIFT, they are going to keep it for a much longer period of time.
Really think about that the next time you are ordering your logoed gifts. If you don’t have an artist in house, contact someone like me who has incredibly creative designers on hand that want to make you the next promotional product Picasso. When you do work with your designer, communicate to them what the message is. What is it you want your customer to know about you and your brand?
The promotional product is the canvas. Your brand and how it is presented is what translates and is most powerful.
As always, thank you for listening. Enjoy the day.
Raise your hand if you have been visited by the tradeshow gypsies. People who go from show to show, grabbing hand fulls of the free logoed promos you have on your table, and have absolutely no intention of doing business with you.
In reality, there might be 3 to 10 prospects at a show that have real potential. Here is what to do to defend against the promo swipers and at the same time treat the top prospects with the respect they deserve.
While you need to have the inexpensive handouts for the masses, take the time before the show to giftwrap a handful of higher end gifts and keep them hidden behind the table. A nice Cross or Waterman pen with your logo on it are great ideas. If you know the size the prospect wears in advance, embroider your logo on a high end brand name apparel item such as Columbia, Nike, or Cutter & Buck. Review the list of attendees to see who you can expect, and plan accordingly. Giftwrapping the nicer item, letting the prospect know that you had hoped they would stop by, and then providing a more expensive, special vip gift will make a very strong impression. It means they were important enough that you took the time to prepare for them, and that will translate to the prospect big time. After the show when you follow up, odds are that cold call will not be so cold.
Have a Happy Passover and a Happy Easter. Thank you for listening.