We’re rapidly coming up on one of the most exciting times of the year for business owners. No, I’m not talking about Black Friday or the Holiday sales rush. I’m talking about trade show season! There’s no better way for a business owner to interact directly with customers, trade notes with peers, and check out what the competition is up to than by visiting a trade show. It’s an advertising platform, a business seminar, and a social event all wrapped up into one.
Possibly the most important benefit of attending trade shows is the ability to interact directly with your customer base. It gives you a chance to understand how they view your products and educate them on what your business does. Even more importantly, it provides an invaluable opportunity to create a personal association with your brand.
The best way to make a solid brand impression is to send your team out on the floor looking sharp with your logo front and center. Draping your employees in our men’s or women’s custom polo shirts is the best way to make a positive first impression. They look great and, thanks to our custom embroidering, they’ll have your business name or logo on the breast. Think of how many eyes will be on your company over the course of a crowded trade show.
Let’s face facts, though. The real reason people attend trade shows is for the swag. Everyone loves free stuff, and having branded merchandise to give away is a brilliant way to generate positive buzz. The only downside to all the free stuff you get at trade shows is having to carry it around all day. That’s why our custom tote bags are perfect as giveaways. It’s an amazing free gift, emblazoned with your name or logo, that will allow visitors to your booth to easily haul around their swag. It will help them out and create some positive mental associations with your company.
Of course, the whole reason your company is at a trade show is to make deals. Why not offer your customers one of our deluxe custom pens? It’s a tasteful, affordable gift that your customers can use all year round. And obviously, they can use it to write down your contact information or sign all the deals your free gift is going to help you close.
All of that wheeling and dealing, though, can take its toll. When people are out there negotiating, it’s easy to suffer from dry, cracked lips. At your next trade show, pay your customers a little lip service with our branded, flavored, and personalized lip balm. It’ll help keep them protected on the trade show floor and leave a sweet taste in their mouths every time they think of your company.
This year, make sure that you’re ready for trade show season. With a little help from Rush Imprint’s custom branded merchandise, the only thing you’ll have to worry about is a traffic jam at your booth. Get your items today and prepare yourself to dominate trade show season!