Promo Marketing Trends
What do you think of when you hear “cowbell”? Does the word bring to mind a pasture full of bovine creatures with bells around their necks? Do you think of a comedy show sketch with classic music that NEEDS MORE COWBELL? These don’t sound like much of an advertising opportunity, do they?
Well, the Small Cowbell has nothing to do with cows or comedy sketches, except for that clonking sound that attracts attention! Cowbells have been used for years to show excitement at sports events and other venues where large groups gather to celebrate. They’re a favorite at football games when shaken in rhythm accompanied to your favorite chant. Even hockey fans take part in the fun. Some events call for cowbells at the start and finish of the events while others are noisy from beginning to end.
However, the use of cowbells as promotional products doesn’t end at sporting events. They make great giveaways at community carnivals and charity events to make sure your product gets noticed. A county fair would be the perfect place to ring your cowbell!
The Small Cowbell is only 3”x2”, but it packs a memorable punch. The imprint area for your logo is 1” X 1”, perfect for visibility on the bell. With a variety of colors to choose from, it’s easy to select an option that matches your team colors or even your company colors.
Make sure your promotional product gets attention for your company logo. Selecting an item like the Small Cowbell doubles your visibility because because it’s seen AND heard? Fun items draw more attention, especially when they’re shaken with team spirit. Choose a product that makes your company or organization a part of the team!
Promotional USB drives are often the most popular corporate swag, no matter the event. They serve as a testament to the idea that functionality breeds success in the realm of promotional marketing items. In other words, USB drives are useful, so they tend to offer a lasting value that other products may not. So how do you choose the right USB drive for your brand? Well, there is plenty to consider!
rushIMPRINT offers a variety of styles, but we’ll focus on a few of the most popular styles. The classic Fold Out Flash Drive is available in 1 and 16 GBs. It’s the most common USB style, and is always a good choice. However, technology changes daily, and we must move forward with it. The Practical Alloy Series USB Cards, for instance, add an innovative twist to the classic USB design because they can easily be carried in a wallet or purse like a credit card. Or, if you are stuck between using pens or USB’s, why not go with a combination of the two? The USB flash drive pen functions as both a pen and a USB. It even includes a laser pointer for presentations. If you’re looking for a super-thin option, the Wafer Series USB Card may be the way to go. These cards offer a large area for displaying your brand information and contact details, despite being just 2.3 mm thick. They’re a perfectl fit to travel with potential clients.
USB drives offer an unbeatable functionality that almost guarantees lasting brand value. Customers won’t discard a USB drive as quickly as a keychain, if ever. So if you’re looking for a great way to build exposure for your brand, give promo USBs a shot.
Are you tired of same old boring company picnic? There’s an easy way to spice things up, and leave a lasting impression on your employees. rushIMPRINT carries several products that add some much-needed excitement and enjoyment to the mundane picnic. Use them to liven up the atmosphere or even to promote a little competition by raffling off some of these quality products. Friendly competition through drawings, or even giving swag away as a gift to your employees, is an effective way to boost morale. These exciting products are imprinted with your company logo, a valuable method of marketing your company to your employees’ friends and family.
For example, the Koozie Picnic Kooler is a stylish way to cool off those sodas or other beverages. It gives a professional look and feel to the bags’ intriguing style, and can hold 18 beverages to cool off even the hottest of picnics. Plus, there are several colors to choose from. A well-insulated front compartment on the watertight main compartment holds even more picnic items. There are several promotional coolers to choose from!
We also carry the very sleek custom picnic basket cooler. It’s distinctive design allows storage for up to 24 12oz. cans at a time. These baskets spruce up any picnic with their professional appearance. External pockets provide easy storage of accessories, and a dual snap enclosure supplies a tight seal for those beverages.
How many company picnics just don’t have enough seating for everybody? A fun, polished way to fix this problem is a branded folding chair. These chairs are made of a high-quality tubular steel support and nylon for the seating with mesh cupholders in each arm. There are more than 10 colors to choose from, so you can pick the best fit for your company’s picnic. These chairs also have a carrying bag equipped with drawstring for easy travel.
The sun is often the enemy hot summer picnics. What better way to combat the sun’s brightness than a pair of custom aviator sunglasses? These provide a unique style and excellent eye protection. They’re also lightweight and comfortable to wear. Choose from 3 different frame colors.
Quick response codes (QR) are flat little squares of black and white dots that are cropping up across the mobile marketing field. Smartphone users simply snap a photo of these dots and a QR code reader app connects to an Internet landing page, revealing a world of useful information. For those who market with promotional products, QR codes could be the most prescient, agile and robust way to appeal to the burgeoning mobile market.
The growing trend toward QR codes for marketing is already well established in Japan, where 25% of shopping takes place on mobile devices. The US market has been slower to catch on to the QR trend, but forward-thinking marketers are beginning to sit up and take notice. Promotional products are the perfect platform for quick response technology. A QR code reader app can make a product perform all sorts of Internet tricks that can keep consumers entertained and engaged for years to come.
The ways advertisers are able to use QR codes for marketing is limited only by imagination. These little black and white dynamos are more than just two-dimensional barcodes, they can really pack a marketing wallop. They can be stamped on almost any flat surface or digital location, and linked to all sorts of Internet destinations, from functional to frivolous. Landing pages can include product information, reviews, discount coupons, online shopping pages, social media platforms, music, videos, games, surveys, polls, and much more.
One really innovative way to use QR on promotional products is to embellish the code itself with a graphic or message. The codes are made up of black and white patterns that can only be read by a QR code reader app, but unused areas in the code’s design may be crafted into a simple picture or words. This is even more reason to put QR codes on promotional products.
Clearly the trend toward consumer use of QR technology is growing quickly and the mobile movement shows no sign of slowing anytime soon. Using QR codes to market promotional products is simply a smart business move. Advertisers can start by learning more ways for marketers to use QR codes creatively.
Another creative printing idea I liked. As far as I understand, the guy in the picture just bought a book of detective stories by one of the most famous crime writers in Belgium.
With the help of a simple plastic bag, just like this one we have here, and a creative idea of what to print, these guys have reached more goals than one would expect from a simple promotional item. They got the whole city speaking about them, they got an increase in sales and last but not least they got websites and blogs all over the Internet praising them for how clever and creative they are are. Really nice one.
If you are here to choose the next fine product to put your logo on, then I guess I gave you some additional ideas during the last few days. But maybe you are not, and other tabs of your browser are open looking for some other ways to reach your target audience? Well, who am I to persuade you, and yes, a good marketing campaign would use several different forms of media. The question is how to distribute the marketing money. So, here come some figures on how most Americans spend it. And some figures that explain why.
Your target market probably receives hundreds of freebies yearly. If you do not do your homework, your items could become inconsequential and even work against you.
People expect more
Lifestyles are changing, and so are promo items. The usual tumbler that multiplied sales for start-ups in the 1950’s just doesn’t cut it anymore – people want insulated, sturdier, nicer-looking drinkware. Consider your target’s tastes and requirements, and then you can safely invest in promo items that will never fail.
This was the lesson learned the hard way by one of our clients – a small software company. Before coming to rushIMPRINT, they hired a promo item peddler that let them spend money on rather shoddy-looking desk clocks that lasted only a few months. Their recipients ended up throwing the clocks away (and never bothered to just change the batteries). The company’s money – and reputation – went down the drain with their promotional items.
When they came to us, we advised them to give out computer bags instead. More expensive? Yes. But the bottom line more than makes up for the cost. The bags were used repeatedly by grateful, well-chosen recipients, the company’s reputation improved, and their sales skyrocketed.
Do not be afraid to put money into promotional items. If executed well, they can be the most cost-efficient marketing campaigns you ever do for your business. But remember to research (or at least come to rushIMPRINT for sound advice). This way, you only invest in promotional products that effectively show your appreciation to customers, increase store traffic, increase response, generate sales leads, and even reward employee performance.
So powerful are promo items that they work for consumers of all ages – even to kids, or especially to kids. I was surfing for marketing data when I came across a new bit about the Japanese Nintendo Club’s successful and inexpensive promotional tactic last year, considered one of the best in their industry.
Their attack was simple enough – they gave some nine thousand mobile phone straps (similar to this) to the lucky kids who buy their Final Fantasy game and register its serial number in their website.
Photo from Hahacat
The actual straps are inspired by the game’s characters – the black, white, and red sorcerer
The simple marketing plan worked, proving that even cheaper promotional items can be used as premiums if your audience wants them bad enough. The sales of Nintendo’s version of Final Fantasy hit all-time highs – almost as high as their Pokémon Silver and Pokémon Gold games, which, incidentally, also used promotional items to gain worldwide popularity.
This only goes to show that promotional items never have to be too expensive to work. They can be worth a dollar and still triple your sales. That sure gives meaning to ‘bang for your buck.’
Last Monday I met with a new client – a representative of a local university. She was a very cheerful lady but had no marketing background, and was completely in the dark about what promo item to choose. At the top of her list were magnets – she wanted ‘refrigerator magnets’ with her university’s logo, and she wanted the enrollment and inquiry trunk line imprinted, too.
I could understand where she was coming from. Magnets are, after all, among the cheapest promo items, and at roughly $0.56 each, they fall right within her budget. But when I asked her what exactly she wishes to accomplish with these magnets, she answered, ‘to promote ourselves to high school seniors so that they would consider us for college.’
RED ALERT. The common mistake people make when choosing promo items is choosing in terms of price. The cheapest is not always the most effective. In this case, for example, the magnets will only stay in the student’s refrigerators at home (if it even makes it there), where they can sit idle with no promotional leverage. These magnets will fail miserably at spreading the word among other students.
For few more cents, she could really promote the school. Students can use their pens and rulers in class and tell their friends, “This school is where I’m going to for college.”
Now that is efficient promotion for less than $1 each.
Another growing trend in the lead generation industry is the ‘referral marketing,’ which, according to surveys, is one of the best methods of generating constant streams of customers and potential customers. In fact, about 70 percent of internet users say that they do visit the websites of companies referred by people they know.
The problem: How do you get people to refer your products and services to other buyers? The answer: Offer them incentives. You can give your referrers discounts, but I suggest you give them more immediate and tangible – free promotional products.
In order for referrers to feel compelled to recommend you to friends, the free items you hand out must be desirable in the first place. Topping the list of the latest and most sought-after promo items these days are technology products – USB sticks, iPOD accessories, and virtually anything computer-related. Stylish branded bags and wearables still appeal to the ladies. Throw in useful shoe bags and you just might get more leads.
The keys to maintaining your referral marketing system are consistency and innovation. Send the free items when you say you are going to, and introduce new ones regularly, or better yet, let the referrer choose from among many. This way, people do not get tired of telling potential customers about you. The grapevine is still one of the most effective promotional channels. Make it work for you by using promo items.